Plans for new Norwich superstore revealed

Morrisons could be heading to Hall Road in Norwich. Morrisons could be heading to Hall Road in Norwich.

Saturday, January 4, 2014
6:30 AM

Norwich could be set for yet another superstore, after Morrisons lodged plans for a new store which would create 300 jobs.

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A Morrisons store could be set for this site off Hall Road in Norwich.A Morrisons store could be set for this site off Hall Road in Norwich.

It has emerged the supermarket giant wants to open a store in Hall Road in Tuckswood - less than half a mile from a site earmarked for an Asda store is due to be built.

Planning permission is being sought from Norwich City Council to reduce the size of the existing B&Q store at Neatmarket and make alterations to the building to allow Morrisons to move in. Much of the building is currently empty.

While nobody from Morrisons was available to comment on the proposals, the submission to the city council from agents Peacock and Smith, reveals the thinking behind the application.

The submission states: “This planning application is prepared to support the retention of the B&Q business within south Norwich. The DIY market has suffered due to the economic downturn and, as such, a strategic response is necessary to ensure that B&Q can continue to remain within south Norwich and trade in a successful and viable manner to meet both current and future customer needs.

“Accordingly, B&Q has considered it necessary to reduce the occupation of floorspace at the existing warehouse store to reduce its financial exposure and in doing so has partnered with Morrisons to create an enhanced economic profile at this site which will increase job numbers and spend to the local area.”

The B&Q store has been there since 2006 and employs 50 people. The changes, if agreed, would see its floorspace cut from 55,000 square feet to just over 37,000 square feet. Morrisons would take up 66,600 square feet, of which just under 39,300 square feet would be available for retail sales.

The agents add: “Once converted, the Morrisons store will create up to 300 new jobs, which will comprise a variety of skilled and semi-skilled posts.”

Morrisons, in a separate application, has asked the city council for permission to sell alcohol from the store between 6am and midnight every day of the week.

The new store would be barely a third of a mile away from the new Asda store which is proposed for Harford Place, off Hall Road.

That store was approved in December 2012, just a few months after an identical application was rejected.

Asda bosses said the store would create 300 jobs, with a further 100 on the rest of the site, which would include a gym, other shops, a pub and a community centre. Work is due to start on the site this year.

• What do you think of the city getting another Morrisons? Write, giving full contact details, to Letters Editor, Prospect House, Rouen Road, Norwich NR1 1RE.

Decisions are due next week on other two new superstores on the fringes of Norwich.

Norwich City Council has objected to proposals for a £6m Next Home and Garden Store at Costessey, near the Longwater Retail Park.

City Hall officers said if South Norfolk Council’s planning committee gives the 6,663sq m store permission when it meets on Wednesday, that will set a precedent which could see more stores at Longwater look to move away from selling ‘bulky goods’ and compete directly with the city centre.

But consultants brought in by South Norfolk Council concluded the new store would not have a “significant adverse impact” on the city centre. Officers at South Norfolk are recommending approval.

And the city council also raised concerns about the impact on other businesses of a proposed superstore in Taverham.

Broadland District Council will decide on Wednesday whether to allow a superstore to be built as part of proposals for land near Taverham Nursery Centre, off Fir Covert Road.

Morrisons had been linked with that site too, but developers had said no supermarket would be lined up until planning permission was granted.

Morrisons has also been keen to build a store at the Goff Petroleum and former Hartwells Garage site on Aylsham Road.

That scheme met with opposition in November 2012, with objectors highlighting increased traffic, the number of existing supermarkets and the impact on small businesses in the area.

A revised scheme is being worked up. Morrisons currently has stores in Catton, in Mile Cross Lane and on the Riverside Retail Park.

23 comments

  • Hey Port Watcher DON'T knock ASDA!! They too are using a vacant space.......unlike another company who build anywhere and EVERY where!!

    Report this comment

    FredJ

    Saturday, January 4, 2014

  • More houses are needed ,not more Supermarkets,but its a commercial decision based on competition !

    Report this comment

    Albert Cooper

    Saturday, January 4, 2014

  • Morrisons is like Church for the obese.

    Report this comment

    oldowl

    Saturday, January 4, 2014

  • Do we honestly need another supermarket? I would like to see new retailers to Norwich. Ikea would be a good choice. I also agree that housing is the number 1 need for the people of Norwich. The excising B&Q unit would be best suited to a non food retailer such as Ikea, or any other retailer ans use Hall Road for housing and recreational.

    Report this comment

    Antonieee

    Saturday, January 4, 2014

  • How about one in the north-west quarter of Norwich. All we've got is 1 Abda and no choice?

    Report this comment

    marty r

    Saturday, January 4, 2014

  • Never mind another supermarket I personally would like to see an Ikea in Norwich, good quality and reasonable prices and would create jobs!

    Report this comment

    cord67

    Saturday, January 4, 2014

  • Asda site should be used housing,can't keep using greenfield sites

    Report this comment

    Edwin Bailey

    Saturday, January 4, 2014

  • Looking foward to shopping in the new Morrisons when it opens - a great idea from Morrisons, which unlike ASDA, has better environment policies than WalmartASDA.

    Report this comment

    Port Watcher

    Saturday, January 4, 2014

  • Port Watcher - Supermarket expansion plans are not sustainable, short or long term. By building more and more stores both in and out of the city will not increase the size of the market. How much more food do we need to eat? Ask the NHS!

    Report this comment

    Anonymous

    Saturday, January 4, 2014

  • Anglia Sq is dragging your city down. Fix that decaying diseased eye sore first. Norwich could be a city one would be proud of if it weren't for the embarrassment of Anglia square. As mentioned before- be perfect for a Chernobyl Nuclear Disaster recreation film set in its current state.

    Report this comment

    Steve West

    Saturday, January 4, 2014

  • Port Watcher - Would you be by any chance a Morrisons shareholderemployee?

    Report this comment

    Anonymous

    Saturday, January 4, 2014

  • Crazy, Crazy! No other words describe these and other supermarket plans

    Report this comment

    Anonymous

    Saturday, January 4, 2014

  • Hoe exciting this wrecking of small and medium shops must be for South Norfolk councillors, what a relief to shut their shops and miss their taxes in favour of another mass retailer which distorts the economy in Norwich and Norfolk. I suppose this will mean more free parking and the traffic in one of the busiest commercial area of Norwich will snarl up completely. Well done planners, by accepting the planning fee and application you have just won the 'dooooh prize' for even considering this to run its course.

    Report this comment

    ingo wagenknecht

    Saturday, January 4, 2014

  • Might help explain the rumour that Morrisons has pulled out of Taverham - Hall Road would be a more appealing site. At this rate, Morrisons is set to be accused of becoming the new Tescos in their bid to expand quickly.

    Report this comment

    JanieH

    Saturday, January 4, 2014

  • A brilliant idea, Morrisons are good at this type of development in other large towns and cities. Good to see a major supermarket that uses brown field sites where they can. And they have a much more responsible environmental protection policy than ASDA.

    Report this comment

    Port Watcher

    Saturday, January 4, 2014

  • Why are Norwich City Council focussing on new developemnts when you have an ugly decaying Anglia sq that needs to be redevloped. Anglia sq drages the whole city down. Depressing. Brings Chernobyl after the Nuclear disaster to mind when I walk past it. Norwich is a Historic city and could be rated quite highly if it weren't for Anglia Sq. It is an eyesore, low budget and drags the whole city down. Due to its neglect it attracts undesirables and crime. I thought Norwich was awful after I saw Anglia Sq. Its a dump. AVOID!!!!!! At least Cambridge takes pride in its buildings. Norwich has a number of concrete horrors from the 1960's (Anglia Sq, Flyover, St Marys House, Upper Oak street, ....If only Norwich council could see the damage decaying Anglia sq is doing to the overall image of Norwich. Before considering investments in super stores on Hall road and other locations, you need to sort out your decaying and diseased looking Anglia SQ which is in the heart of Norwich!!!! . Its dragging your whole city down. Why can't Tesco, Morrisons, or Asda be given a favourable deal to encourage them to invest in uplifting the area and transforming it from what is currently depressing decay. It reminds me of images of Chernobyl years after the Nuclear Disaster. (Anglia Sq could be used for a film recreation of the Chernobyl Disaster in its current state) That might bring a bit of investment.

    Report this comment

    Steve West

    Saturday, January 4, 2014

  • How can norwich city council object to a next store at a RETIAL park with easy access off the A47 , a supermarket in taverham , then consider a application for a supermarket beside B&Q on hall rd which is walking distance to tesco on Ipswich rd and they may be considering another at the old Bally shoe factory site !! Norwich city council must realise not every thing rotates around the city centre

    Report this comment

    Norwich

    Saturday, January 4, 2014

  • I am so pleased with this! This is literally 5 minute walk from mine we have moved to Tuckswood in September last year and my other half works at the M Local on Mile Cross road meaning with a bit of luck he can get transferred to this one! Then he won't have to bike to and from work for over half an hour both ways.

    Report this comment

    Kim Weston

    Saturday, January 4, 2014

  • Here, here. Houses first, supermarkets next, IF needed

    Report this comment

    Anonymous

    Saturday, January 4, 2014

  • Is there a demand for another supermarket in this area? Why so close to the present Morrisons?

    Report this comment

    lucy

    Saturday, January 4, 2014

  • How can norwich city council object to a next store at a RETIAL park with easy access off the A47 , a supermarket in taverham , then consider a application for a supermarket beside B&Q on hall rd which is walking distance to tesco on Ipswich rd and they may be considering another at the old Bally shoe factory site !! Norwich city council must realise not every thing rotates around the city centre

    Report this comment

    Norwich

    Saturday, January 4, 2014

  • Just think, you will be able to roller skate from Tesco to Asda to Morrisons to Sainsburys in minutes. But why? As anonymous points out the market is not getting larger. People do not think Oh Goodie, another supermarket I must snarf more food (or at least I hope they don't) This is merely a dilution of the market and the jobs created in new supermarkets will come from a commensurate decrease in staff in existing supermarkets.

    Report this comment

    alecto

    Saturday, January 4, 2014

  • 300 Jobs, 3 Full time and the rest part time or Workfare Placements and Apprenticeship Placements.

    Report this comment

    che bramley

    Saturday, January 4, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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