April 17 2014 Latest news:
Thursday, January 2, 2014
A council magazine, which has traditionally been provided to almost every home and business in Breckland, looks set to be scrapped to save the authority £44,000.
Breckland Voice is currently in suspension following a decision by Breckland Council’s cabinet in May last year to review its efficiency.
Now a report to the cabinet, which meets on Tuesday, January 7, recommends ceasing its production altogether and explore more use of social media to keep residents informed of news and events.
The report states that residents have already given their views on the importance of the publication and have fed back that it was the service they were most prepared to cease in order to achieve savings for the council.
It said: “Recent use of social media, including success in promoting the Festival on the Farm which saw an attendance of over 2000 people has also gone towards validating new communication channels such as Facebook and Twitter as viable and ones which the public are prepared to communicate with the council through.
“By combining the use of social media with more traditional communication channels and ensuring parish/town councils and parish magazines are provided with press releases it is believed any potential negative effects from ceasing the publication can be adequately mitigated against.”
Around 60,000 copies of Voice were printed for each edition and it has been published six times a year. These were sent directly to homes and businesses within Breckland while copies were also made available at libraries and at the council’s customer contact centres.
If members approve the recommendation the publication can be withdrawn with immediate effect.