Magazine future in doubt

Breckland Voice magazine Breckland Voice magazine

Thursday, January 2, 2014
6:22 AM

A council magazine, which has traditionally been provided to almost every home and business in Breckland, looks set to be scrapped to save the authority £44,000.

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Breckland Voice is currently in suspension following a decision by Breckland Council’s cabinet in May last year to review its efficiency.

Now a report to the cabinet, which meets on Tuesday, January 7, recommends ceasing its production altogether and explore more use of social media to keep residents informed of news and events.

The report states that residents have already given their views on the importance of the publication and have fed back that it was the service they were most prepared to cease in order to achieve savings for the council.

It said: “Recent use of social media, including success in promoting the Festival on the Farm which saw an attendance of over 2000 people has also gone towards validating new communication channels such as Facebook and Twitter as viable and ones which the public are prepared to communicate with the council through.

“By combining the use of social media with more traditional communication channels and ensuring parish/town councils and parish magazines are provided with press releases it is believed any potential negative effects from ceasing the publication can be adequately mitigated against.”

Around 60,000 copies of Voice were printed for each edition and it has been published six times a year. These were sent directly to homes and businesses within Breckland while copies were also made available at libraries and at the council’s customer contact centres.

If members approve the recommendation the publication can be withdrawn with immediate effect.

8 comments

  • Should have stopped years ago. It's just a way for the council to say 'look at us aren't we great'. Save the money ditch it now.

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    chrism

    Thursday, January 2, 2014

  • I concur with Andy, when disabled people's needs are in question to the point that they are ending their lives, then these magazine's, used by party politicians to grandise their agenda's to us, are superfluous.

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    ingo wagenknecht

    Thursday, January 2, 2014

  • Stop it now - and all other councils should do the same

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    andy

    Thursday, January 2, 2014

  • Just wish my District and County councils would do the same. So fed up with them I am considering posting them back to them postage unpaid, maybe then they will get the message.

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    guella

    Thursday, January 2, 2014

  • Scrap it now - and all the other council's publications too.

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    andy

    Thursday, January 2, 2014

  • Should have stopped years ago. It's just a way for the council to say 'look at us aren't we great'. Save the money ditch it now.

    Report this comment

    chrism

    Thursday, January 2, 2014

  • Quite right Andy & Betty - No council should be allowed to use taxpayers money to pay for such self-publicising rubbish. Norwich city council produces something similar every quarter telling anyone that bothers to read it how wonderful they are.

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    Tudor Bushe

    Thursday, January 2, 2014

  • Fine by me. The magazine is rubbish anyway and goes straight into the recycling bin.

    Report this comment

    Betty Swallocks

    Thursday, January 2, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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