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First look at logo for new ‘super council’

PUBLISHED: 08:00 13 September 2018 | UPDATED: 08:13 13 September 2018

The logo for the new East Suffolk District Council has been revealed. Photo: Waveney District Council.

The logo for the new East Suffolk District Council has been revealed. Photo: Waveney District Council.

Archant

With the creation of a new ‘super district council’ for east Suffolk now 200 days away, the logo for the new authority has been revealed.

The council’s Riverside Headquarters. Photo: Waveney District Council.The council’s Riverside Headquarters. Photo: Waveney District Council.

Waveney and Suffolk Coastal District councils will be formally dissolved on April, 1, 2019 and replaced by the East Suffolk District Council.

The logo was developed by Southwold design agency Spring and reflects the geography and location of the council.

A council spokesman said: “The image presents the idea of a compass point facing east while also incorporating four colours which embody who and where we are – two shades of blue for the sky and the sea, green for land and yellow for both the beach and the sun.”

A working group comprising of councillor from a spectrum of political parties across the two councils worked with officers to develop ideas, also considering elements of entries from a public competition.

The council’s Melton Headquarters. Photo: Waveney District Council.The council’s Melton Headquarters. Photo: Waveney District Council.

And now the logo will be used in a range of different settings; from buildings to bins, council vehicles, letters and social media icons.

The spokesman added: “It was agreed that the new identity should be clean, unfussy, dynamic and a bold assertion of who we are.”

In a joint statement, councillors Ray Herring and Mark Bee, leaders of Suffolk Coastal and Waveney praised the finished product.

They said: “A new logo and brand identity is not necessarily one of the most important tasks we face when creating a brand new council to deliver important services for local people.

The council’s Riverside Headquarters. Photo: Waveney District Council.The council’s Riverside Headquarters. Photo: Waveney District Council.

“Naturally, our primary focus is on investing in our communities and building a 21st century organisation which meets demands and improves outcomes for everyone in east Suffolk.

They added: “However the two existing councils currently have two separate and very different visual identities and creating one new, single ‘look’ is essential to ensure our customers and communities understand what has changed and why.

“With this in mind we took advice from the design agency about the strength of simplicity in logo design while also seeking to represent who and where we are in a single image.

“We are really pleased with the end product and it will of course be implemented properly once the new council begins operations.”

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