Supermarket bosses have been urged to go back to the drawing board over the design of a proposed new Morrisons in Norwich, after heritage chiefs questioned the plans.

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Morrisons wants to open a new 20,000sq ft store at the site of Goff Petroleum, off Aylsham Road, in Mile Cross, which bosses say would create up to 250 jobs.

It has submitted plans for the store to Norwich City Council and a number of organisations have been consulted.

English Heritage has responded to raise concerns about the impact of the store’s design on the setting of the nearby listed St Catherine’s Church and church hall, and of the Mile Cross conservation area.

In a letter sent to the city council, David Eve, English Heritage’s inspector of historic buildings and areas, said: “While it will be an improvement on the current state of the application site, we do not feel it will fully realise its potential to enhance the setting of the heritage assets.

“We would recommend the council consider a revised design that brings the new building closer to the street and has a more positive relationship with the public realm.

“At the very least a more substantial soft landscaping belt should be formed along the whole street frontage so that the new green space more convincingly responds to the churchyard and character of the conservation area.”

St Catherine’s Church, which is at the centre of English Heritage’s concerns, was where a public exhibition of Morrison’s plans was held last October.

Other comments lodged with the council about the proposals include that it will generate too much traffic and take trade away from other shops.

Morrisons has said it will, as part of the planning process, listen to concerns raised.

Michael Van Den Berg, development executive, said: “We have been working in partnership with Goff Petoleum to deliver a new medium sized 20,000 sq ft foodstore for Alsham Road in Norwich.

“As part of the planning process, we look forward to further engagement with stakeholders, including English Heritage, to work through the issues they have identified.

“A new Morrisons foodstore would breathe new life into this underused site. The proposals would create up to 250 local job and training opportunities as well as helping to regenerate the wider area.”

A decision on whether to grant planning permission for the store will be made by Norwich City Council’s planning committee at a future meeting.

What do you think? Write to Norwich Evening News Letters, Prospect House, Rouen Road, Norwich NR1 1RE, or email eveningnewsletters@archant.co.uk

19 comments

  • Nothing like taring everyone with the same brush, eh john?

    Report this comment

    Fiona Battigan

    Monday, March 4, 2013

  • I would suggest these so called "heritage chiefs" get out of their ivory towers & actually have a look at what's on the site at the moment & also at what's in the immediate area before they open their mouths with such rubbish. The current site is a mess & the immediate surrounding area is not one that can be damaged by poor design.

    Report this comment

    el84

    Monday, March 4, 2013

  • Quote: "Typical of these so called "heritage chiefs" to complain about this development, but not complain about the possible loss of Woodland, opposite Pound Lane and the Development of 800+ houses on a farm at Cringleford. Are "English Hetitage" receiving something to keep quiet ?. " It's not English Heritage's job to coment on applications that have nothing to do with listed buildings or conservation areas (conservation areas are to do with architecture, not nature), so of course they haven't been involved with woodland in Thorpe. If there are listed buildings or conservation areas at Cringleford then they will have been consulted and since the plans have only just been submitted they'll have their time to respond.

    Report this comment

    g hu

    Monday, March 4, 2013

  • Have I missed something here?

    Report this comment

    John L Norton

    Monday, March 4, 2013

  • If it isn't the 'heritage chiefs' it will be the 'civic watchdog' aka Norwich Society who will try to influence decisions

    Report this comment

    Grumpy

    Monday, March 4, 2013

  • Missing the point of a free market here. Supermarkets are not built "because there's a need", but are built where developers see they can make money. Hence more than one in the same area. To do otherwise would reek of centralised planning, and we don't want that now, do we?

    Report this comment

    marty r

    Thursday, March 7, 2013

  • We live in a free market and "taking trade away from other shops" is not an argument that has any merit. Compete or die!

    Report this comment

    marty r

    Tuesday, March 5, 2013

  • John L Norton. How many people from Mile Cross do you actually know?

    Report this comment

    Abraham

    Monday, March 4, 2013

  • I bet the tesco express wont be too pleased or the overpriced co-op up the road and then theres the 2 lidl's i cant see where another supermarket is really needed anywhere

    Report this comment

    david106

    Wednesday, March 6, 2013

  • I love Morrisons, it keeps the hoi polloi away from Waitrose.

    Report this comment

    DocOhNo

    Wednesday, March 6, 2013

  • City Council are ruining this fine city by constantly allowing these ugly, out of place building to be permitted. Small minds, small thinking.

    Report this comment

    Crazy

    Monday, March 4, 2013

  • g hu. It is a piece of land. Empty at that so why are they poking their noses in ?. I suggest that they carry on doing what they are supposed to be doing (not a lot as usual) instead of justifying their own self importance.

    Report this comment

    "V"

    Monday, March 4, 2013

  • Just look at the monstrosity of an extension to M&S in the city, completely out of character with the rest of the area, but somehow it got planning permission. Such a bad design with parts sticking out of it, it has already been damaged. Mind you, it does now match the rest of the city as far as damage is concerned.

    Report this comment

    COLD

    Monday, March 4, 2013

  • 250 jobs in a high unemployment area. All good news. It would not effect local shops very much and would smarten up the disused area. No doubt the usual moaners will complain!!

    Report this comment

    Fiona Battigan

    Monday, March 4, 2013

  • Typical of these so called "heritage chiefs" to complain about this development, but not complain about the possible loss of Woodland, opposite Pound Lane and the Development of 800+ houses on a farm at Cringleford. Are "English Hetitage" receiving something to keep quiet ?.

    Report this comment

    "V"

    Monday, March 4, 2013

  • Rorping - you are talking about The Ministry of Thought.

    Report this comment

    oldowl

    Monday, March 4, 2013

  • John Norton : "...will have to get off their fat backsides and actually do some work? ...". And would you call bombarding this news forum with the opinions of your numerous sock puppets work ? What does nrg think ?

    Report this comment

    LARSON.E. WHIPSNADE

    Monday, March 4, 2013

  • problem is of course is that building design is in the eye of the beholder. I think the M&S extension, the premier inn, the forum and the flats down by the cathedral maids head are nice and have improved our city. Many people agree. Many think im mad. Who is right?. I also think that the design of the proposed Morrisons is quite nice and would improve an area which is a bl***y hole!!

    Report this comment

    simon taylor

    Monday, March 4, 2013

  • Crazy, I have to agree with you on that, you only need to look at Centenary House which has the Probation service as tenants built in Palace Street just down from the Maids Head and opposite the Cathedral !

    Report this comment

    Rorping

    Monday, March 4, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

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