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Photo Gallery: Hunt is on for Norfolk’s best at launch of Norfolk Hero Food and Drink Awards

17:39 11 February 2014

Walpole Arms team Michael, Oliver and Louise Harold with Rebecca Woodrow, left, at the Norfolk Hero food awards at Blickling Hall. Photo: Bill Smith

Walpole Arms team Michael, Oliver and Louise Harold with Rebecca Woodrow, left, at the Norfolk Hero food awards at Blickling Hall. Photo: Bill Smith

Archant © 2014

The search is on for the county’s food champions after the eighth annual Norfolk Hero Food and Drink Awards were launched at Blickling Hall.


The awards aim to honour those who represent the best of Norfolk produce – whether it’s a local pub, shop or individual who offer outstanding food or drink made with passion and enthusiasm.

Committee chairman Jacinth Rogers said their aim was to pinpoint people who were brilliant at what they did.

She said: “It’s once a year that we honour creative individuals and businesses in the farming, food and drink industry from our beautiful county and it’s such a pleasure to reward them for their hard work.”

The awards are run in conjunction with the Aylsham Show, which is held every August bank holiday.

Among those at yesterday’s launch was last year’s Championship winner and best new food or drink venture, the Walpole Arms in Itteringham, which is owned by Michael Harrold and his son, Oliver.

The pub is just a small part of Mr Harrold’s mixed farming business, which produces 15,000 pigs a year.

He said: “We bought a premises with a history of being a success.

“But I probably would not have done it without my son’s promise of enthusiasm – which he delivered.”

And the Walpole Arms was not the only family-owned star honoured at yesterday’s launch.

Arthur Howell, 57, of Arthur Howell’s butchers was there with his daughter, Alex, 23, who represents the fifth generation to run the business.

Mr Howell, whose great grandfather started the business in 1889, said the award had been great for business.

He said: “It helps us a lot and our staff were very pleased when we got it. It is nice to be recognised.”

Miss Howell runs the family bakery in Wells, where the family also owns a butcher shop.

The five categories are best specialist food or drink producer; best use of Norfolk produce on the menu; best food or drink supplier; best new food or drink venture; and Aylsham Show individual food or drink hero.

Anyone can nominate a hero. People can vote online on or fill in a one of the leaflets available at cafés, pubs and shops across the county.

The public can nominate until June 1 and the winners will be announced at the next Aylsham Show on Bank Holiday Monday, August 25, at Blickling Park,



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