Photo gallery: Former Lowestoft schoolboy Louis Evans was once teased for having red hair but look at him now
PUBLISHED: 12:29 25 February 2014 | UPDATED: 12:29 25 February 2014
Former Lowestoft schoolboy Louis Evans was once teased for having red hair but now his striking looks are earning him hundreds of pounds a session as a successful fashion model.
Since signing to London-based agency Booking Models, the 22-year-old has strutted the catwalk at London Fashion Week and appeared on BBC1’s The One Show as part of the Red Hot campaign which celebrates people with red hair and raises awareness of the persecution that many of them suffer.
He also features in the Red Hot calendar which is raising funds for the anti-bullying alliance.
The 6ft 3ins model has graced the pages of the Sunday Times Style magazine and appeared in British Vogue promoting the work of the renowned English designer Christopher Raeburn.
Louis has also signed with the Italian agent Independent Men and will be jetting off to Italy in April to meet top designers, including Giorgio Armani, and photographers ahead of Milan Fashion Week in June.
However, Louis has not always received so much positive attention for his looks.
As a teenager, he suffered from acne and his high school nickname was Rusty in reference to his red hair.
He does have a good pedigree in the looks department, though, as his mother, Jo McCall, won the Miss Lowestoft competition back in 1989 when she was known as Jo Evans.
“I got a lot of stick for my red hair in Lowestoft but in London the attention is more positive than negative,” Louis said. “In places like Milan, Spain and Greece they adore red heads and put them on a pedestal.
“That is why I have had so much attention from Milan.”
Louis was born in Lowestoft and grew up in the town with his parents Paul and Jo Evans, who have since divorced.
He attended Dell Primary, Elm Tree Middle and Kirkley High schools.
He also studied the Korean martial art Kuk Sool Won at the Waterlane Leisure Centre, where his mother was a teacher and third dan black belt, eventually gaining a black belt of his own.
Louis started a series of college courses after leaving school but could not find anything that really interested him and he eventually moved to London to work and play bass in a band when he was 20.
After encouragement from his mother, he applied to a number of modelling agencies and, within minutes of submitting his details, he received a call back. Louis was signed the next day and work has been flooding in ever since, earning him up to £1,000 per catwalk session and £50 per hour for a photo shoot.
Now living in Watford with his band mates, Louis said his new career meant he received much more attention from girls than he did when he was younger.
When he is not modelling and working part-time in a wine and tapas bar, he attends exclusive nightclubs and parties, where he rubs shoulders with celebrities and members of the Saudi Royal family.
Although he enjoys the glamour of his job and the faster pace of life in London, Louis said he was proud of being from Lowestoft and missed living by the sea.
He said: “I always had so much drive and ambition and energy but I never knew what to do with it. Nothing I did seemed to be the right thing and then I moved to London and it all clicked in to place.”
Ms McCall said she had encouraged Louis, who had always been tall and had inherited his height from his father, to take up modelling in his late teens but he had been reluctant to apply for a long time.
“I am just very happy that he is having all of these amazing experiences,” she said. “He is really working hard to achieve his goals and I am very proud of that.”