December 10 2013 Latest news:
Wednesday, October 9, 2013
Norwich’s Mattressman is one of the first businesses in Norfolk to showcase a new type of Google maps experience enabling virtual shoppers to browse around its Roundtree Way store.
Google Business Photos employs the technology used by Google for its popular Street View service, enabling the user to ‘walk around’ a shop before they have even left home.
Mattressman, which is looking to boost revenues this year from £14.1m to £16m by opening further stores along the M25 corridor, said the new technology provided an important way to help customers experience what the store has to offer.
Andrew Kerry, managing director of the leading bed and mattress supplier, said: “It’s fantastic because not only will this work for us in terms of attracting customers to our stores but it will also increase take-up in other areas such as our telesales service.
“Customers will actually be able to point out to sales staff the bed they like the look of from the comfort of their home and also come in prepared having seen products they like the look of already.
“The possibilities are endless and we will be capitalising on this with enhancements to our website and social media.”
Jenny Partridge, the company’s social media expert, said it was a great new way for customers to interact with businesses and they were looking forward to adding new features to their Facebook and Twitter pages.
She said: “We’ve already got a competition running on our Facebook page which makes use of the virtual tour, where entrants can win a mattress.
“It’s brilliant that technologies like this exist, as it allows us to get really creative with our marketing.”
The Roundtree Way store is its first to get the Google treatment; other Mattressman stores across East Anglia are due to receive the technology before the end of the month.
The firm has enjoyed huge success in recent years, placing sixth in The Sunday Times Fast Track in 2009, and while other companies are closing stores, it sees its retail outlets as important as online business.