Norwich’s City of Ale will raise funds for EDP Flood Appeal

All set for the City of Ale Festival, publicans and brewers preparing for a bumper 2015 celebration of ale. Phil Cutter , front.Photo: Steve Adams All set for the City of Ale Festival, publicans and brewers preparing for a bumper 2015 celebration of ale. Phil Cutter , front.Photo: Steve Adams

Friday, April 4, 2014
9:32 AM

Real ale fans will be able to do their bit to support communities hit by flooding, as part of Norwich’s popular City of Ale event.

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All set for the City of Ale Festival, publicans and brewers preparing for a bumper 2015 celebration of ale. Phil Cutter , front.Photo: Steve Adams All set for the City of Ale Festival, publicans and brewers preparing for a bumper 2015 celebration of ale. Phil Cutter , front.Photo: Steve Adams

Breweries across Norfolk and Suffolk will be showcasing a variety of new beers during the festival, from May 22 to June 1, including a special charity beer to support the EDP Flood Appeal.

Hindringham-based Norfolk Brewhouse will be producing a specially-brewed beer and has pledged to donate 20p per pint to the fund-raising efforts to help communities affected by last December’s tidal surge. The beer will be a five per cent gold IPA and, containing 10kg of hops, it promises to be a hoppy, tasty, flavoursome experience.

A competition to name the beer has been launched and the winner will receive a demi-pin of the ale and a pair of VIP tickets to the launch party.

Rachel Holliday, who set up the brewery with her husband David two years ago, said: “Situated not far from the north Norfolk coast and some of the communities affected by last winter’s terrible storm, we are privileged to have been chosen to brew this year’s fund-raising ale and support such a worthy local cause in the EDP Flood Appeal.”

Dawn Leeder, co-chairman of City of Ale, said: “Norfolk Brewhouse submitted a very impressive proposal and we’re very pleased that they will be brewing this year’s charity ale. We’re delighted to be supporting the EDP Flood Appeal and hope to receive lots of interesting suggestions for a name for the new beer.”

Landlords and brewers are hoping City of Ale 2014 can be used to encourage more women to drink beer.

With a host of events from ladies’ tasting sessions to a celebration of female brewers, the festival will take place from May 22 to June 1.

Now in its fourth year, around 50 pubs are expected to take part in 2014 and they will be supplied by 36 local breweries from Norfolk and Suffolk showcasing a variety of new beers.

Send your suggestions for a name for the City of Ale charity beer to competition@cityofale.org.uk by the closing date, Friday, April 18.

Do you have a story about a pub? Contact Kim Briscoe on 01603 772474 or email kim.briscoe@archant.co.uk

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