Norwich shopping centre intu Chapelfield selling limited edition Christmas baubles for EACH nook appeal
PUBLISHED: 15:28 01 November 2017 | UPDATED: 15:54 01 November 2017
Copyright: Archant 2017
They are a traditional part of Christmas festivities.
And this year shoppers at intu Chapelfield, Norwich, can buy limited edition baubles in aid of East Anglia’s Children’s Hospices’ (EACH) nook appeal from the city centre mall.
The charity has raised £6.6m of its £10m target which will be used for a new purpose-built hospice at Framingham Earl.
That base will continue to provide palliative and respite care for children and families across Norfolk and replace its current Quidenham hospice.
It is hoped the 2,017 gold-detail baubles - which feature handmade purple origami butterflies and numbered tags - will raise at least £29,000 for a child’s ensuite room at the nook hospice.
They are on sale now, costing £30, after a Christmas decoration for EACH at intu Chapelfield was unveiled.
EACH chief executive Graham Butland, said: “The baubles are delightful. We have raised 2/3 of the £10m target but we need that final push. The nook is important for children and families of Norfolk.”
People can pay £5 extra for decorations with numbers which are important to them and all baubles are available from the intu Chapelfield information desk.
Sheridan Smith, marketing manager at intu Chapelfield, said: “We wanted a project that would resonate with our shoppers and staff at Christmas, enabling them to support an incredibly worthy cause while also bringing some sparkle to their homes.”
To celebrate the new decoration and baubles, tiny gold stars were launched into the air.
Special guests at the launch were Rebekah Hughes, 12, from Blickling Road in Aylsham, who has a severe form of epilepsy known as Dravet Syndrome, and Toby Fletcher, eight, from Vicarage Road in Foulden, who has dystonic cerebral palsy meaning he cannot move his body.
Both youngsters and their families receive medical and respite support from EACH.
Rebekah’s mother, Annabel Hughes, 46, said because of Quidenham’s distance from Aylsham, the youngster cannot stay at the hospice but she would be able to travel to the Framingham Earl base.
Toby’s mother, Sarah Fletcher, 38, said: “The new hospice will be much better for everybody. It will allow the charity to help more children.”