Olympic fever has spread to one of Norwich’s best known department stores as the county’s sportsmen help launch a £600,000 refurbishment project.

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Ex-England hockey player Justin Ripman, Holt rugby player Ashley Woods and Dereham Football Club centre-back Jay Eastoe-Smith are set to be some of the faces seen modelling in photos launching Jarrold’s newly-refurbished menswear department.

The photo-shoot took place in some of the city’s landmark locations to showcase some of the Norwich’s heritage.

The revamped menswear department will be launched next month.

Peter Mitchell, Jarrold managing director, said: “The Olympics have re-affirmed how important sport is, and we wanted our menswear launch to feature local men who throughout their lives have understood and demonstrated the attraction of being able to stay fit and play competitive sport as a hobby whilst pursuing a professional career.

“We are a local business, and that’s of huge benefit to us when it comes to launching a refurbishment of this scale. It allows us to engage with the local community and create resonant and vibrant marketing campaigns which speak with a thoroughly Norfolk voice.”

The men involved in the project are also businessmen from Norfolk organisations, ranging from Norwich City Football Club academy to law firm Mills and Reeve.

Other models in the campaign include keen golfer Will Sommerville, who is the director of business development at Helix International, East Anglian tennis coach Tom Kenny and Troy Schmidgal, a paramedic and quarter-back for the Norwich Devils American Football Club.

Locations featured include Elm Hill, the cathedral quarter, Cinema City, the Guildhall, St Andrew’s Hall, City Hall and Chapelfield Gardens. Props include a British-made vintage Jaguar E-Type car and Pashley bicycles, also British-made in Statford-upon-Avon.

Jarrold’s menswear refurbishment has been under way since June this year. At a cost totalling more than £600,000, the new and expanded department will feature brands including Tommy Hilfiger, Hackett, Barbour, Camel Active, Duchamp, Farhi, Paul Costelloe, Ted Baker, Jaeger, Crew, Esprit, Weird Fish, Joules and White Stuff.

The department will be officially launched over the weekend of October 6 and 7.

Are you helping to promote Norwich’s heritage? Call reporter Kate Scotter on 01603 772326 or email kate.scotter@archant.co.uk

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