A Norfolk rose growing business has announced a new association with a Canadian-based company to enable the company to establish its brand in other international markets.

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The good news comes less than two weeks after the death of Peter Beales, the founder of Attleborough firm Peter Beales Roses, who died on January 26 following a long illness.

A statement from the company said the aim of the tie-up with the unnamed Canadian business was to help open up the north American market to Peter Beales Roses, as many thousands of plants were already being sold to China.

There were also plans to develop new rose products to be sold in the UK.

Managing director Richard Beales, son of the founder, said: “Following the recent loss of my father, who was such a well known personality, it was important to pick up where he left off with a bold plan to take the name of Peter Beales forwards and this exciting announcement is very good news.”

Mr Beales, who died aged 76, achieved international recognition for his catalogue of more than 1,300 classic and old varieties and also won the country’s highest horticultural awards.

In 2003, he was presented with the Royal Horticultural Society’s Victoria Medal of Honour in recognition of his success as a rose grower and for promoting gardening. Then two years later, he was made MBE for services to horticulture, which was presented at a Buckingham Palace investiture by the Prince of Wales.

The company then went on to win 19 gold medals at Chelsea over a quarter of a century since achieving first success in May 1989. Over the years, Mr Beales bred and presented roses to the Queen and Queen Mother and other members of the Royal Family.

The chairman of the company, which was founded in 1968 with his late wife, Joan, was invited to lecture rose growers around the world and he became very well-known in Japan, Australia, New Zealand and North America.

In 1988, he was the first non-US citizen to be presented with the Lester F Harrell Award by the American Heritage Rose Association.

His funeral will be held at St Mary’s Church, Attleborough on February 15, starting at 11.30am.

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