Ethical entrepreneur Duncan Goose is set to launch a major new campaign highlighting the work of his brand One Water.

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Mr Goose, who was brought up in Dersingham, near King’s Lynn, is inviting people to meet “Stela” through a huge synchronised hit on social media outlets such as Twitter and Facebook.

The campaign, called I Am Stela, is being launched through a Thunderclap, a social media tool to ensure people announce the same message all at the same time.

More than a thousand celebrities, organisations and members of the public will tweet and post the mysterious declaration I Am Stela at 9.30am on Friday (February 15) along with a link to www.IamStela.org where a short video, starring the celebrities, will explain who Stela is.

Some of them can already be seen on the teaser video on the website, all saying “I am Stela” including presenter Claudia Winkelman, presenter and former wheelchair basketball player Ade Adepitan, actor and Time Team presenter Tony Robinson, actress Claire Goose, actor Simon Pegg, actor Peter Capaldi and model Nell McAndrew.

Father-of-two Mr Goose, who launched One Water in 2005 and whose family still live in the West Norfolk village, said the campaign was not asking people for money.

The One brand also now includes One Eggs, One Toilet Tissue, One Handwash and One Kitchen Foil and are available in leading supermarkets including Tesco, Waitrose and Ocado.

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