Mustard video: Tim Kinnaird to open cake shop in Norwich’s Royal Arcade

09:50 04 February 2013

The Royal Norfolk Show Food Hall. Tim Kinnaird with some of his cakes. Picture: Denise Bradley

The Royal Norfolk Show Food Hall. Tim Kinnaird with some of his cakes. Picture: Denise Bradley

Archant 2012

A Norfolk doctor well known for his especially sweet tooth is opening up his first patisserie shop in Norwich.

Dr Tim Kinnaird, who reached the finals of the BBC show MasterChef in 2010 and left his medical career to follow his culinary dreams, will be opening his first shop selling his macarons, cakes and treats in the city’s Royal Arcade later this month.

It is the latest landmark in his growing Macarons and More business.

“I just cannot wait to get the shop open. I am terribly excited and somewhat overwhelmed,” said 40-year-old Tim, who will be running the shop with Hannah Doncaster from Norwich-based Honeysuckle Cakes.

“It is another little bit of the dream falling into place.

“Whenever anybody had ever asked about opening a shop, I had always said somewhere in the Royal Arcade would be nice, but I never thought it was more than a dream. When this became available, I just thought it was so perfect.”

The Macarons and More shop will be in the unit opposite the Jamie Oliver restaurant which used to house the clothes shop Poppy Valentine. “The shop is going to be modern, but with references to the Art Nouveau style of the Royal Arcade as well,” Tim said.

“We hope people will find it pleasant, fun and delightful when they visit.

“We will be selling about 20 flavours of macarons, our best-selling cakes from the farmers markets over the past couple of years, some lovely individual gateaux, layered cakes, eclairs and tarts, as well as some of the traditional cakes, brownies and meringues.”

Tim started developing his Macarons and More business from his kitchen at his Shipdham home before moving to a unit in Watton where he currently makes most of his cakes.

He has become a regular at Norfolk farmers markets over the past couple of years and has also developed a successful online side of the business.

As well as his new shop, Tim is also hoping to develop the commission side of the business in wedding and celebration cakes, alongside branching out into writing books.

Tim said Macarons and More’s cakes, macarons and treats will continue to be made in the kitchen unit in Watton and some of the cakes will be finished in the Norwich shop.

Macarons and More will be opening in the Royal Arcade in Norwich later this month at a date still to be decided.


Are you setting up an unusual new business in the city? Call reporter Emma Knights on 01603 772428 or email


  • merrydancer, what a needless, gutless and spineless comment that was. Why don't you reserve comments like that when your face to face with someone rather than letting off bile from behind the safety of your PC. Good luck Tim, looking forward to sampling the cakes.

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    God is a gas

    Tuesday, February 5, 2013

  • All the money the country spent on his medical training was clearly well spent.

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    Tuesday, February 5, 2013

  • This is just the sort of shop we need in our towns and cities. I hope he does the simple basic things done realy well. You just canot buy decent cakes anywhere. Its the same for bread. I wish him well, Chocolates at one end and cakes at the other.

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    Johnny Norfolk

    Monday, February 4, 2013

  • Merrydancer that was a pretty silly comment, nice to see it has been removed. DocOhNo, I think you will find that everyone is entitled to a career change. Tim has the opportunity of following his dream so why not take it? Sounds like sour grapes to me!

    Report this comment

    Voice of reason

    Tuesday, February 5, 2013

  • I agree with Johnny Norfolk. It is great to see someone strike out in difficult times and set up a new independent shop in Norwich. It will be a fantastic opportunity to get behind a new independent business that makes Norwich unique. I wish Tim all the best with his venture and look forward to supporting him!

    Report this comment

    Voice of reason

    Monday, February 4, 2013

The views expressed in the above comments do not necessarily reflect the views of this site


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