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Mustard video: Beer lovers cheer return of Great Yarmouth’s historic Lacons brewery

06:33 22 May 2013

Lacons Brewery Launch in Great Yarmouth

The Lacons horse drawn dray preparing to transport casks from the brewery to South Quay to then be lowered on to the Falcon Boat on the River Yare.


Picture: James Bass

Lacons Brewery Launch in Great Yarmouth The Lacons horse drawn dray preparing to transport casks from the brewery to South Quay to then be lowered on to the Falcon Boat on the River Yare. Picture: James Bass

Archant Norfolk © 2013

Applause, cheers and grateful tastebuds welcomed the return of a Norfolk brewing icon at a celebratory launch drenched with history and nostalgia.

Lacons brewery has returned to its home town of Great Yarmouth after a 45-year hiatus and under a blustery sky, a group of invited guests toasted its much-anticipated return by supping on pints of its new beers, and watching as its first delivery was made by traditional horse and dray.

The brewery and its famous falcon have come back to roost in Norfolk thanks to the efforts of Mick Carver and Trevor Hourican, who together make up Lowestoft-based drinks distributor JV Trading.

They embarked on a four-year mission to bring Lacons home and their painstaking project was completed at yesterday’s launch.

Guests, including landlords and fellow brewers from across the county, members of the Lacons family and deputy lieutenant of Norfolk, Richard Butler, enjoyed a taste of Lacons’ three new permanent beers; Encore, Legacy and Affinity and tours of the brewery in Main Cross Road.

Addressing the crowd, Mr Hourican said: “The longer I have worked on this project the more I have been truly humbled and astounded by the goodwill the name has generated, a fact I think is demonstrated by how many members of the Great Yarmouth community are here today.” Will Lacon, who, with Mr Carver revealed a plaque marking the brewery’s launch, said the celebrations were a “special day”.

“I have great confidence and satisfaction with the team. I’m impressed by their desire to get things right and capture the essence of what went before,” he added. “I’m confident the falcon is well positioned to soar again over Yarmouth and well beyond.”

Heavy horse Sampson then pulled a historic dray through the brewery gates to make Lacons first deliveries of its new beers.

Stopping at South Quay, a cask of Affinity was loaded onto the Falcon steam boat for delivery to the City of Ale festival in Norwich, while the remaining barrels were dropped off at St George’s Theatre for Great Yarmouth’s annual beer and cider festival.

1 comment

  • Congratulations to all concerned! I for one am looking forward to tasting the new Lacons Ales at this week's Great Yarmouth Beer Festival.

    Report this comment

    Mick Castle

    Wednesday, May 22, 2013

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