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Mustard video and Picture gallery: Olympic effect on show at Norfolk Cycle Show in Norwich

19:30 03 February 2013

Cycle show at the Forum in Norwich. Ben Sullivan, eight, from Weeting, tries out one of the bikes.
Photo: Bill Smith

Cycle show at the Forum in Norwich. Ben Sullivan, eight, from Weeting, tries out one of the bikes. Photo: Bill Smith

Archant © 2013

The Olympic effect was clear for all to see at a cycling show in Norwich this weekend which attracted more than 5,000 visitors.


The Norfolk Cycle Show took place for the first time at The Forum on Sunday.

The event mixed stalls – from cycle shops and Norfolk police talking about bike safety to tourism groups promoting their areas as great cycling routes and destinations – and a host of fun activities including a “smoothie bike” and mountain bike tracks.

Organiser Luke Rumbelow, a keen cyclist from Caister on Sea, wanted to attract a wide range of people.

The 27-year-old, who has been cycling since the age of 15 when he joined the Great Yarmouth Cycling Club, said at least 5,000 had come along with many staying for a couple of hours at a time. He added: “I’ve seen people of all ages here today. Older and retired people through to younger people and families.”

Special guests Lauren Steadman, a British Paralympian and triathlete, and Sean Yates, former Team Sky sporting director, and charity cyclist Jeremy Goss gave talks during the day.

Over the last year the profile and popularity of the sport has rocketed thanks to British success in the Tour de France and London 2012 Olympics, and the sight of the Tour of Britain racing through many parts of the country including Norwich and Norfolk.

Neil Turner, of Pedal Revolution cycle shop and community interest company Activating, which sponsored the show, said cycling had become “the new rock and roll”.

He put it down to three things: The Olympic effect and the appeal of Bradley Wiggins, the economic climate, and recognition of an obesity crisis.

For more see tomorrow’s paper.



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