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Music fans invited to free launch party for Norwich Sound and Vision festival

16:09 23 September 2014

Norwich Sound and Vision launch 2014: Mega Emotion. Photo: Mark.R.Hewlett.

Norwich Sound and Vision launch 2014: Mega Emotion. Photo: Mark.R.Hewlett.

MarkRichardHewlett

Music fans are being invited to celebrate the launch of this year’s Norwich Sound and Vision festival.

Norwich Sound and Vision launch 2014: Crystal Bats.Norwich Sound and Vision launch 2014: Crystal Bats.

The annual three-day music and media extravaganza takes place next month, and this Thursday a free launch party at Norwich Arts Centre will mark the countdown to the 2014 Norwich Sound and Vision.

People will be able to find out about this year’s festival highlights, and four local music acts will also take to the stage.

Three-piece “noise-fest” Mega Emotion and pop duo Crystal Bats will be performing, as will The Grazing Saints, whose music is described as “organic rock n roll, psych, prog-rock, blues and pop mash-up,” and True Adventures, the new solo project by Sam Leonard of Heart of a Dog fame.

“It’s a free gig to celebrate this year’s Norwich Sound and Vision and give a bit of a taster of what is coming up in two weeks’ time,” said NS+V director Adrian Cooke.

Norwich Sound and Vision launch 2014: The Grazing Saints.Norwich Sound and Vision launch 2014: The Grazing Saints.

“This year there’s lots of great bands to see, lots of great speakers for the conference looking at the music, film and digital industries. We have expanded the festival with bigger headliners including Chase and Status, The Hold Steady, and Public Service Broadcasting. It’s also a place to discover new music, with lots of new bands.

“One of the big new things for this year is the Craft Beer Festival at St Margaret’s Church, with lots of small breweries selling their amazing beers and becoming part of the craft beer revolution.”

Norwich Sound and Vision - now in its fifth year - is from October 9 to 11. It will see more than 50 music acts perform across 13 Norwich venues, and there will be a two-day conference spanning many of the creative industries.

Jenny Allison, NSV music programmer and production manager, said: “This year promises to cater for all musical tastes. With stages curated by the record labels, magazines, as well as local promoters in some very special venues, there really will be something for everyone. What excites me about festivals is discovering a band that I’ve never heard of and seeing them in an intimate setting. Being there at the beginning of a performer/ band’s career (like with Royal Blood, Drenge, and George Ezra last year) before they hit the big time is something special that can’t be recreated.”

Norwich Sound and Vision 2014: True Adventures. Photo: Richard Shashamane.Norwich Sound and Vision 2014: True Adventures. Photo: Richard Shashamane.

• The NSV launch party is on Thursday from 7.30pm at Norwich Arts Centre. Entry is free.

• Norwich Sound and Vision runs from October 9 to 11.

For more visit www.norwichsoundandvision.co.uk, follow @nsoundandvision on Twitter or go to www.facebook.com/norwichsoundandvision

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