A Norfolk man who is lucky to be alive after being knocked down by a car last night spoke out about the horrific moment to help launch a new road safety campaign.

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Adam Buxton, 29, was trying to help a friend move into a property they had just got at the old Norfolk and Norwich Hospital site in Norwich when he was hit by a car as he tried to cross St Stephen’s Road.

He said: “I did look both ways and couldn’t see anything coming, so ran across but got hit by a car.

“There was a few seconds before it hit me when I saw it coming, then I was hit and did five somersaults in the air.

“As soon as I hit the road I didn’t want to move in case I had broken my neck, which I thought I had.”

Mr Buxton, a graphic designer, was taken to hospital with head injuries as well as suspected leg and neck injuries following the incident, which happened at about 7.30am on April 17.

He spent three days at the Norfolk and Norwich University Hospital, had more than 30 stitches put in the head wound and was repeatedly told he was “lucky to be alive”.

Mr Buxton was speaking at County Hall yesterday as part of the launch of an innovative new road safety campaign, using targeted local advertising to urge all road users to keep their mind on the road.

He said: “I think anything that can raise awareness that the roads are a dangerous place can’t be a bad thing.

“I wouldn’t wish what I went through on anyone else and feel quite lucky to be alive, and was told I was lucky to be alive repeatedly.”

The Keep Your Mind on the Road campaign starts today in newspapers and on the radio and will be followed with billboard, buses, and petrol forecourt advertising.

Alec Byrne, chairman of the Norfolk Casualty Reduction Partnership, said: “This campaign offers simple guidance to different road users in order to try to get them to focus their minds solely on the road.”

He added: “Whether becoming distracted by back seat passengers in your car, or concentrating too much on music rather than the road whilst out jogging, cycling or walking, there are a multiple of situations that can cause a momentary loss in concentration, but which can have a lasting negative impact on the lives of yourself or others.”

Go to www.norfolk.gov.uk/mindroad for more details.

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