A man has been taken to hospital after collapsing on Great Yarmouth's seafront.

At just before 12.30pm on Tuesday emergency services were alerted to a man found collapsed on Marine Parade, near Britannia Pier, with both ambulance and coastguard receiving call out details.

A rapid response vehicle and an ambulance crew from the East of England Ambulance Service NHS Trust attended the scene, where they treated the man, who is thought to be in his early 40s.

He was then taken to James Paget University Hospital in Gorleston for further treatment, though his condition was not believed to be life-threatening.

A crew from HM Coastguard in Gorleston were also alerted to assist the ambulance crew in the incident, with the call put in to them at 12.38pm.

However, the coastguard team were stood down while assembling to head towards Yarmouth's seafront.