“India! That’s Daddy’s Yakult!“ Just how middle class is Latitude? You decide

11:36 11 June 2014


Latitude Festival has further enhanced its middle class credentials with the introduction of early morning yoga sessions for this summer’s event. Here are a few reminders of some of the other features which help set Latitude apart from other music festivals. Please share your own contributions below.


- While pints in plastic cups remain popular, flat whites are almost as commonplace.

- Radio 4, home of Gardeners’ Question Time and the Afternoon Play, hosts regular broadcasts from the festival site.

- Festivalgoers can commute each day from genteel Southwold, instead of camping. There are local tips on the festival’s website.

- One woman was overheard debating the best shop to buy hummus from.

- Artists performing at the festival have latched onto its reputation, and often poke fun at the middle class audience. One comic claimed to have overheard this comment: “Did you hear, I’ve just been made head of the Forestry Commission.”

- In fact, #overheardatlatitude has been a popular Twitter hashtag in previous years. Helped by festivalgoers on their smartphones. Submissions include “Leslie, do you want some brioche?” and “India! That’s Daddy’s Yakult!”

- Other sights witnessed by EDP reporters include: two women almost coming to blows because one of them kept blocking the other’s view of the outdoor ballet with her picnic chair.

• Can you share any more middle class tales from Latitude? Leave your messages below:



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