How much did your favourite GoGoDragon! raise at auction?

10:43 03 October 2015

The GoGoDragons! Auction event at the Forum. Auctioneer Mike Sarson takes bids for Scorcher. Picture: DENISE BRADLEY

The GoGoDragons! Auction event at the Forum. Auctioneer Mike Sarson takes bids for Scorcher. Picture: DENISE BRADLEY

Copyright: Archant 2015

Norwich’s GoGoDragons! raised an incredible sum of money for children’s charity Break and now the colourful clan is flying off to homes old and new.

A total of £369,500 was raised from the auction of 82 of the dragons that decorated Norwich this summer in a charity art trail. The amount eclipsed that of the 2013 GoGoGorillas! auction total which saw 53 primates raise £272,300.

Mike Sarson, from TW Gaze, ran Thursday’s auction and the event was hosted by television presenter and Break patron Jake Humphrey who successfully bid for the dragon Birdie. Norfolk Scouts was also among Thursday’s lucky bidders. Matthew Burrell, deputy county commissioner for Norfolk Scouts, said they were delighted to buy back their dragon, Bajestic.

He said: “We are really pleased to secure Bajestic after crowdfunding from Scout leaders, the public and a corporate donation. The young people of Norfolk took Bajestic to their hearts and it will be great to see her rest at Eaton Vale, Norwich for all to enjoy.”

Meanwhile GoGoMadder is returning to his theatre home thanks to the generosity of a city opticians.

Kate Fenn, from Coleman Opticians, said the practice was delighted to buy Sprite Snap, the dragon Coleman Opticians had sponsored, as well as GoGoMadder who is to be returned to his original sponsor, the Maddermarket Theatre.

“It will be lovely to have Sprite Snap back – he was so missed,” she said. “He will be on public display and is going to be in our window while we decide where to put him.”

About GoGoMadder, she said: “Being able to give him back to the Maddermarket Theatre is brilliant. It is where he belongs.”

Peter Beck, from the theatre, said: “The news GoGoMadder is coming back is beyond our wildest dreams, we can’t say thank you enough.”

Lindsey Rix, Aviva’s chief operating officer, said the company bought two dragons. “It’s fantastic that we’ve been able to get two of the iconic dragons, Tuppence and Circuit, and help support Break which does such fantastic work with vulnerable young people and their families,” she said, adding that Tuppence would be displayed in Aviva’s Surrey Street offices and Circuit would go on display in Aviva’s offices at Broadland Business Park.

Luda, painted by Norfolk’s “Mini Monet” Kieron Williamson, was bought by a private investment syndicate and will be staying in Norfolk. Duff will also be staying in the county. A spokesman from Duffields, which sponsored the dragon, said: “We are delighted Duff raised such a superb amount of money... After a summer meeting his fans on the dragon trail, Duff is stepping out of the limelight and going behind closed doors.”

GoGoDragons! was brought to Norwich by Break and Wild in Art. Visit


  • The 120 smaller dragons were the Schools project and they have all returned to their schools.

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    Sunday, October 4, 2015

  • I think that the Gogo Dragons have been absolutely outstanding, and a real asset to the city and its people. The auction raising so much money has also impressed me, but out of curiosity I would like to know what is happening to the 120 smaller Dragons? As one of these just might be within my means if they should be brought to auction.

    Report this comment

    Gareth Lewis

    Saturday, October 3, 2015

The views expressed in the above comments do not necessarily reflect the views of this site

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