Holt designer launches new menswear label at a Norwich Lanes store

Steven Stokes, managing director of Reality Dreams; Photo credit: Matt Doughty.

Steven Stokes, managing director of Reality Dreams; Photo credit: Matt Doughty.


A fashion designer from north Norfolk has launched a new menswear label at an independent store in Norwich.

Reality Dreams is the mastermind of Steven Stokes, of Holt, who has a passion for brands - be it clothes, cars or watches.

The 27-year-old said: “Reality Dreams represents what I believe all designer menswear brands should be, the result of aspiration and hard work.

“We all dream of having more, but for me it’s about going out and achieving more, living your dreams and making them the reality.”

The new label hit the shelves of independent store Elements, at Lower Goat Lane, today (Saturday) and is being represented alongside other brands such as Scotch and Soda, Marshall Artist, Luke and Weekend Offender.

Established in 2011, Reality Dreams has launched a range of graphic t-shirts with their collection “Day and Night”.

Elements manager, Jonny George, added: “Reality Dreams presented us with truly eye catching designs, which is what makes the clothing so appealing.”

Mr Stokes and business partner Matt Doughty hope to expand the range with knitwear, trousers, footwear and fragrances in the next 12 months.

● For more information about Reality Dreams clothing visit the company’s website at

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