‘Rock up in red’ plea to raise funds for the British Heart Foundation
11:30 26 January 2013
Schools, businesses and community groups across Norfolk are being urged to “rock up in red” to join the fight against heart disease.
More than 50 groups and organisations have so far signed up to the British Heart Foundation (BHF) campaign, which is calling on people to wear red and donate £2 when they go to school or work on February 1 to raise funds for the charity.
The Rock Up In Red event will mark the start of National Heart Month to help raise awareness of heart disease and generate funds for local projects.
The money will be spent on schemes such as funding new defibrillators - a machine that gives the heart an electric shock if someone has suffered a cardiac arrest. Last year the BHF placed one in Taverham dental surgery and another at Wells Community Hospital.
The national charity has funded other heart projects in Norfolk including £763,126 to the University of East Anglia for Prof Andrea Munsterberg to do research into babies’ heart defects.
Grants of £100,000 have also been awarded to Hearty Lives schemes in Great Yarmouth and King’s Lynn to help improve the health of local people and to encourage them to take up more exercise, adopt a healthy diet and to cut out smoking and drinking, which are risk factors for heart and cardiovascular disease.
There are over 2.7m people in the UK currently suffering with heart disease and it is the UK’s single biggest killer. It kills one in six men and one in nine women and is responsible for almost 80,000 deaths in the UK each year.
Alex Mayer, BHF fundraising manager for Norfolk, said: “National Heart Month is a great opportunity for everyone to think about their own hearts and the hearts of those around them. By organising a Rock Up In Red event, the great British public will be helping us to raise funds in order to continue saving lives. We offer our heartfelt thanks them for so generously dedicating their time and energy to help us continue our fight for every heartbeat.”
The Royal Norwich Golf Club is planning a red golf day to mark Rock Up In Red day and a host of schools are taking part including Cromer Junior School, West Earlham Junior School, Benjamin Britten High School in Lowestoft, and Glade Primary School in Brandon.
Wymondham is also set to host a “Take it as Red” day on February 9 to raise funds for the charity.
To find out more, visit www.bhf.org.uk/red or call 0300 330 0645