A new film and video project has been unveiled in Norfolk to help tackle mental health stigma and discrimination.

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Norwich and Central Norfolk Mind launched the project - called the Bigger Picture - at The Forum in Norwich on Wednesday.

The Bigger Picture aims to hold video and film events that create opportunities to share conversations around mental health, challenge labels, and change minds and attitudes all around Norfolk.

The project - which has been awarded a Time to Change grant - is lead by people with mental health problems and aims to encourage conversations with people who don’t have mental health problems as evidence suggests this is one of the most effective ways of breaking down stigma and discrimination.

Ruth Taylor, wellbeing manager at Norwich Mind says: “We are delighted to have received the Time to Change grant. We have bold plans to really transform the way people in our local community see mental health problems by encouraging conversations and offering them the chance to find out more about mental illness. Just a few small words can make a big difference to someone with a mental health problem and talking about the issue can really help to break down the stigma and discrimination.”

Plans for the project include: a pop up cinema tent, The NoMad Cinema, which will tour Norfolk festivals and markets from June to September; film-making workshops run by BBC Voices from September to December; the Bigger Picture Film Season, which will show feature films on the theme of mental health at Cinema City in Norwich and other Norfolk locations from September to December. The project’s festival finale in February 2015 will be an extravaganza of BBC Voices short films, film review pledges from the project participants, and a film documenting the participants and film-makers’ experience.

For more about the project visit www.biggerpicturenorwichmind.org.uk

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