Call to ban sale of strong beer and cider

East of England Co-op stores are removing high-strength low cost beers and ciders from their shelves under a new initiative, 'Reduce the Strength'  Pictured performing a ceremonial product disposal at the Dereham Road Co-op Foodstore are, front, nurse practitoner Tracy Williams, Co-op Executive Officer for retail Roger Grosvenor, and from left to right, PC Joe Gutteridge, Robert Head (Co-op Area Manager), Co-op security manager Jamie Treloar,  PCSO Harriet Lucas, Co-op store manager Emma Barr. East of England Co-op stores are removing high-strength low cost beers and ciders from their shelves under a new initiative, 'Reduce the Strength' Pictured performing a ceremonial product disposal at the Dereham Road Co-op Foodstore are, front, nurse practitoner Tracy Williams, Co-op Executive Officer for retail Roger Grosvenor, and from left to right, PC Joe Gutteridge, Robert Head (Co-op Area Manager), Co-op security manager Jamie Treloar, PCSO Harriet Lucas, Co-op store manager Emma Barr.

David Bale david.bale2@archant.co.uk
Saturday, December 14, 2013
7:52 AM

Health chiefs are urging off-licences and stores in Norwich to stop selling cheap, high-strength beer and cider on the back of the Co-op’s decision this week.

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The call is being made by Healthy Norwich, the campaign launched earlier in the year to help everyone lead healthier lives.

Earlier this week, the East of England Co-op took the lead by removing cheap, super-strength beers and ciders from its 35 Norfolk stores.

Tracy Williams, a Norwich nurse and member of Norwich Clinical Commissioning Group (CCG,) said: “We hope that other stores will follow the lead of the Co-op because it is good for the community and is good for business.

“Super-strength alcohol can do tremendous damage to people and that impact is felt by the communities that suffer increased NHS costs and anti-social behaviour.”

Many of the off-licences and stores in Norwich have already been urged to stop selling beers and ciders which contain more than 6.5pc alcohol, and more than a dozen stores are keen to join the campaign.

Each 500ml can of 9pc super-strength lager contains four and a half units of alcohol, while the government’s daily recommended safe alcohol limit for women is two to three units and for men, three to four units.

The rollout of the campaign in Norwich follows the success of a similar initiative in Suffolk where the sale of low-cost, high-strength beer and cider has led to fewer calls being made to police due to street drinking and fewer thefts of alcohol from shops.

Healthy Norwich is led by Norwich CCG, Norwich City Council, the public health team at Norfolk County Council and the Norfolk Drug and Alcohol Action Team.

Stores can register their interest in the campaign and request an information pack via healthynorwich@norwich.gov.uk

Do you agree with health chiefs? Write (giving your full contact details) to: The Letters Editor, EDP, Prospect House, Rouen Road, Norwich NR1 1RE or email EDPLetters@archant.co.uk

16 comments

  • To misquote pastor Martin Niemöller ...First they came for the beggars & I did nothing because I was not a begger. Then they came for the strong alcohol drinkers & I did nothing because I did not drink it..Then they came after me & there was no one left to speak up for freedom... What is happening is not new or any different to what dictatorial fascist power crazed black shirts have done in centuries past. They start by creating a group we can all dislike & where they can present a semi logical argument & then they slowly expand it until personal freedom is a restricted luxury..

    Report this comment

    el84

    Saturday, December 14, 2013

  • This isn't prohibition but a statement of intent using a voluntary form of regulation.Unfortunately,it is unlikely to be effective without an agreement on alcohol minimum pricing.Next door to my local Co-op,4x 500ml can of Special Brew can be purchased for £5,about 27p per unit of alchol,whereas in the Scottish legislation the minimum is 50p.Similar legislation is needed here too.

    Report this comment

    Peter Watson

    Saturday, December 14, 2013

  • Yes,ban these drinks.In fact,ban all alcohol,cigarettes,chocolate,soft drinks,caffeine,and fatty foods.We don't need any of them.It would cost millions of jobs,but who wants to work in an industry which poisons people anyway? Let's just eat carrots and lentils,and do exactly what Big Nanny tells us what to do.We are worthless and totally incapable of making rational decisions for ourselves.Don't even try to think for yourself,because resistance is futile.

    Report this comment

    Nexus_6

    Saturday, December 14, 2013

  • Prohibition did,nt work in the U.S.A,,as all went underground instead !

    Report this comment

    Albert Cooper

    Saturday, December 14, 2013

  • Why attempt to ban the sale of beer based on a certain alcohol level and price, when no mention is made of wine priced at a similar cost by volume? It seems a stupid idea by those who want to interfere in the lives of others.

    Report this comment

    Andrew Clements

    Saturday, December 14, 2013

  • Oldowl must of had a few when he wrote that.It was 1984 that guidance on individual drinking was produced, in a pamphlet That's the Limit, published by the then Health Education Council. So , nearly 30 years ago. And the guidance levels advised had damn all to do with the French.

    Report this comment

    LARSON.E. WHIPSNADE

    Sunday, December 15, 2013

  • 20 years ago the government decided they needed to give some guidance on what was safe drinking so they got a panel of experts together to make some guidelines. These were doctors, scientists and nutritionists but they had no consensus on what was "safe" so they looked at France which consumes more alcohol per person than us and the population had better general health. They found that on average the French drank about the equivalent of a bottle of wine a day so they thought this would be the safe guideline. But, they thought that people would go beyond the guide so they halved it and we have our current safe level of drinking. A different panel looked at diet and concluded we should have nine portions of fruit or vegetables a day but thought that it was an unreachable target so they reduced it to five. So, the guidelines that the new Puritans take so seriously are pretty arbitary and have little scientific evidence. What we have here though is an attack on working class people as these drinks are cheap. No one is doubting the impact that alcohol has on crime but I think that the focus on cheap alcohol is part of the general put down of the working class that is described so well in Owen Jones' book "Chavs - the Demonisation of the Working Class." Cheers!

    Report this comment

    oldowl

    Saturday, December 14, 2013

  • Can the EDP have a poll to see what response they get to the question: Should we ban interfering busy bodies from sticking their noses into other people's lives and trying to have a dictotorial regime over things they don't tlike?" probably get a good feel about public opinion on these people who have nothing better to do.

    Report this comment

    Mr T

    Saturday, December 14, 2013

  • …..Why ban Lager with 9 units per litre...but continue to sell wine containing 13 units per litre, and Whisky containing 40 units per litre.----No honour in banning a product you can't sell....and I also enjoy 'A' Tennents Super Strength Lager (440ml)... Will not be shopping at the Co-Op for my Christmas delights!.....

    Report this comment

    Stew Pydsodd

    Saturday, December 14, 2013

  • "..... From amateur speed gunners ...". I agree with you Daisy , the roads would be much safer if everyone was allowed to drive around as fast as they like whenever they like. Local citizens who take an interest in such matters are just a small step away from SS Storm troopers.

    Report this comment

    LARSON.E. WHIPSNADE

    Saturday, December 14, 2013

  • Bit of a rant from you there, Daisy. What has the RSPB done to upset you, I wonder. Communities that use speed guns have been proven to slow people down, or maybe you enjoy people speeding past your house ? As for the alcohol bit, I have an opinion, but there is no point in expressing it here .

    Report this comment

    crunchy dick

    Saturday, December 14, 2013

  • Don't really give a Castlemain 4X who said what or when, just fed up with people telling me how to live my life and enjoy my old age, if I want a pint, I will have one, or maybe even three, I don't need those on the high ground preaching to me every time I open the paper. I am old enough, and hopefully wise enough, to know what I enjoy and when. Be telling me next I should really only have a very small dog, as a big one may pull me over! T******s. Maybe these people should stop giving us old uns high blood pressure tellingus what to do, not good for my health!

    Report this comment

    Mr T

    Sunday, December 15, 2013

  • 20 years ago the government decided they needed to give some guidance on what was safe drinking so they got a panel of experts together to make some guidelines. These were doctors, scientists and nutritionists but they had no consensus on what was "safe" so they looked at France which consumes more alcohol per person than us and the population had better general health. They found that on average the French drank about the equivalent of a bottle of wine a day so they thought this would be the safe guideline. But, they thought that people would go beyond the guide so they halved it and we have our current safe level of drinking. A different panel looked at diet and concluded we should have nine portions of fruit or vegetables a day but thought that it was an unreachable target so they reduced it to five. So, the guidelines that the new Puritans take so seriously are pretty arbitary and have little scientific evidence. What we have here though is an attack on working class people as these drinks are cheap. No one is doubting the impact that alcohol has on crime but I think that the focus on cheap alcohol is part of the general put down of the working class that is described so well in Owen Jones' book "Chavs - the Demonisation of the Working Class." Cheers!

    Report this comment

    oldowl

    Saturday, December 14, 2013

  • What right have these "Health Chief's" got to tell us what to do ?

    Report this comment

    "V"

    Saturday, December 14, 2013

  • Maybe we should stop selling premium fuel for cars. They may increase their performance and cause more accidents !!!

    Report this comment

    Rolf

    Saturday, December 14, 2013

  • Another attempt to restrict our freedom and infantalise using the standpoint of biased or bee in the bonnet groups So long as the alcohol level in any given drink is clear there should be no problem-the sensible person will drink less and in the insensible person will not worry. From amateur speed gunners to the RSPB we have far too many lobby groups with an axe to grind gaining the ear of law making bodies. The police officers in the photo should be disciplined. It is not their job to say or comment on who stocks what or who drinks what, merely to enforce the laws made by our elected representatives

    Report this comment

    Daisy Roots

    Saturday, December 14, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

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