Opinion has been divided over plans to build an 80 bed hotel and adjoining restaurant at a “gateway” to Great Yarmouth - with residents in support of the scheme and existing guest house owners against it.

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A five storey Premier Inn and Brewers Fayre restaurant is being earmarked for the site off North River Road and planning chiefs are being encouraged to pass the proposals when they come up for discussion tomorrow (Tuesday).

But plans to build on the vacant 1.8 acre plot off the Runham roundabout has split businesses and residents, and provoked mixed feelings from the Greater Yarmouth Tourism Authority (GYTA).

In a letter to Great Yarmouth Borough Council, which will make a final decision about the scheme, Ken Sims, GYTA chairman, said: “Whilst the board welcomes the sign of confidence in Great Yarmouth shown with the application to build a new 80 bedroom hotel and restaurant by a recognised national brand, the board would echo the concerns of some of their members about the potential impact on existing hotels and guest houses.”

Two petitions have been lodged since the plans were submitted; one from hoteliers, which has gained 21 signatures, and the other from residents near the proposed site listing their “strong support” for the scheme, which has gained 61 signatures.

Planning documents reveal Whitbread, the parent company of Premier Inn and Brewers Fayre, has been looking for a site in Great Yarmouth “for some time” and believes the site has the potential to meet a “strong demand” from tourists and business customers.

The documents state that the hotel and restaurant - to be built over two storeys to accommodate 200 diners - combined would create around 70 jobs and help strengthen the gateway to the town from the A12/A47. The development would also include a 125 space car park.

Members of the council’s development committee are being recommended to pass the plans on balance, as the proposal has been deemed an “acceptable form of development for the site”. But they are also reminded that any approval must address the concerns of the Environment Agency over flooding.

20 comments

  • Peter-perhaps Premier researchers have found that business customers on a budget do not want to find themselves in small hotels surrounded by rental properties in multiple occupation nor in hotels used by the coach holiday trade.

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    Daisy Roots

    Tuesday, November 13, 2012

  • My first thoughts are those which I would reserve for this site no matter what development is planned- that the site should be left in reserve to allow future improvements to the Breydon Bridge A47 traffic system and a future Bure crossing which Yarmouth will definitely need if the economy recovers and when the area to the North of the town has to be used for housing. Having said that unless GY council works up a better and well publicised inspection and accrediting system of local B&Bs and hotels to work alongside local and national businesses to provide accommodation for their customers or employees, those on budget business or short trips would probably get a better deal from Premier.I know from experience that independent hotels and B&Bs are too variable and too often pretty bad and too expensive for what they provide. Ending up paying for saggy mattresses and lumpy pillows or for a B& B owners excrutiating idea of taste and comfort is always a risk.It is quicker an easier to opt for a consistent clean, warm, get what it says on the tin budget hotel-especially if all you want is a bed for the night, not a holiday experience. I don't often back nationals over local but in this instance the town might need it, no matter how bargain basement.

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    Daisy Roots

    Monday, November 12, 2012

  • I agree with Ronnie A longer post the that effect has not appeared. My experience is guest houses are too variable and too expensive. If one is travelling on business or personal reasons on a limited budget rather than taking a holiday Premier Inns do just what it says on the tin. A comfortable warm cheap clean and easy bed for the night and always excellent service. There are enough businesses in GY to need somewhere consistent for travelling employees or customers who do not want the more expensive hotels.

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    Daisy Roots

    Monday, November 12, 2012

  • I thought it said built over two storeys. As for flooding GY and the EA had no trouble giving permission to Tesco Asda and a number of housing schemes on the same flood plain-garages on ground floor on the housing, so sensible even if they needed massive piling because of the estuarine nature of the soil Some of the area around the station and Bure Bridge was historically pleasure gardens and it would be good to see the western gateway to the town smartened up-just so long as they leave room to improve that Breydon roundabout when the A47 is dualled. Perhaps National Rail might take a cue and smarten up the station area and provide a secure long stay car park for their customers.

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    Daisy Roots

    Tuesday, November 13, 2012

  • My other post pointed out ( apologies if duplicated) that GY council should have the wit to reserve what part of the Runham Vauxhall -North River Road area might be needed in the future for improvements to the Breydon A47 interchange in the event of a dualling and for an eventual new crossing of the Bure which will be essential if the economy ever picks up and housing has to be built to the North of GY. I expect GY council are on that in their usual efficient way-not.

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    Daisy Roots

    Monday, November 12, 2012

  • A seven storey building on a low lying part of town, on land adjacent to the Broads National park executive area! Wow if this were suggested in the Lake District we would have a major enquiry. Nothing wrong with a development but the structure is simply too high for the landscape! This shows a serious lack of consideration for the wider community.

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    Nick

    Monday, November 12, 2012

  • Great news for Yarmouth if this is passed. Hopefully encourage more regeneration along the riverside, which is much needed. A smart clean hotel as you first enter Great Yarmouth is a much more welcome site than what you see now when entering the roundabout. First impressions count.........

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    vegas

    Monday, November 12, 2012

  • Divided? After reading the public comments here I see no division. So lets get construction underway before the project goes somewhere else.

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    Paul Morley

    Wednesday, November 14, 2012

  • theacepg. I guess you don't live in GY with a comment like that! We are so lucky to have had such a diverse culture here for as long as you care to go back. It is after all a seafaring town. Local people are simply people who presently live here and many people who have these differing backgrounds are what makes this town. The Yanks came here with Oil, The Italians after WW2, The Dutch in the 17C you name it we have it! I have lived in Norfolk all my life and Yarmouth for 25 years and am horrified by recent racist comments.

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    Nick

    Monday, November 12, 2012

  • I'm sure you mean LOCAL people from mainland Europe and Asia - no Australians, Americans, Canadians or New Zealanders of course

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    wallywalnut

    Monday, November 12, 2012

  • Will it take in DHSS customers?

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    John L Norton

    Tuesday, November 13, 2012

  • I think that the hoteliers of GY should be glad that someone wants to invest and improve the general appeal of the town. People who want a Premier Inn aren't usually in the market for the present sort of offering in Yarmouth anyway, so probably shouldn't be in direct competition.

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    julygirl

    Monday, November 12, 2012

  • Of course these so called "hoteliers" are against it. It means they are going to have to "up" their game and start charging less.

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    "V"

    Monday, November 12, 2012

  • I think it's a briliant idea. Having seen the state of some of the guest houses and the run down appearance of many on the outside, the Carlton up by the Grosvenor Casino for one, we could do with something decent for people to stay in that is more than just presentable, something worth the money you pay, £25 - £30 per night is cheap compared to some of the guest houses and B&B's around Yarmouth, these will still get the trade. I hope that the council bigwigs listen to the people rather than the 'worried about our prices' guest houses, if the council refuse this, then they will stop Yarmouth from taking a step up.

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    Spooky

    Monday, November 12, 2012

  • Sounds like a good idea to me - there is the Travelodge at Gorleston which seemed to have worked so why not a Premier Inn too

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    Oliver Jasper

    Monday, November 12, 2012

  • Who would have thought gy would warrant the development of this nature. The good news is these multinational companies don’t just randomly select places to invest. They do comprehensive business studies to insure success, so it would appear someone outside of gy thinks the town has potential. Regarding the local hotelier trade, I don’t think competition would hurt the customers and would help improve the quality. As for the site and the land development, this area has been blight on the landscape for years at the entry to gy. A hotel and restaurant is infinitely better choice to welcome visitors than a caravan site and pipe yard. Despite the optimism I suspect the council will object, and continue to print glossy brouchers to attract business!

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    Paul Morley

    Monday, November 12, 2012

  • I think it is a great idea as long as it will be local jobs for LOCAL people.

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    loco

    Monday, November 12, 2012

  • As a resident of Norwich this will have little impact on me, but I do think that it is a good idea for the town. People who want to hotel in the more traditional hotels will continue to do so. Those who wish for a weekend break will more likely opt for a Travel Lodge Premier Inn type hotel. It will be a boost for the local economy and open Yarmouth up to more tourism. Regards, Whiley.

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    Whiley Boy

    Monday, November 12, 2012

  • Yarmouth will win no beauty contests. Build it, as long as there are no daft risks like flooding. It`s as bad as the guy in Stalham who was almost ordered to take down his solar panels. Which most local residents had not even noticed were there. Jobsworths abound. I like folk from mainland Europe. They are generally diligent, polite, humorous and ...thin.

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    Mad Brewer

    Thursday, November 15, 2012

  • I very much hope this is passed - it will do a lot to lift the image of Yarmouth. I recently had to travel to the Torbay area of South Devon where there are many more guesthouses than in Yarmouth - I stopped in an almost new Premier Inn on the ring road there, great experience!!

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    ronnie

    Monday, November 12, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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