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Gorleston mother’s outrage at boy band JLS condoms

PUBLISHED: 10:30 02 September 2011 | UPDATED: 11:47 02 September 2011

Sarah Crow is outraged after her 9 year old daughter picked-up a packet of Condoms because they had pictures of JLS singers on the front.

Sarah Crow is outraged after her 9 year old daughter picked-up a packet of Condoms because they had pictures of JLS singers on the front.

Archant © 2011

A MUM has spoken of her outrage after her nine-year-old daughter grabbed a packet of condoms in a Gorleston store because they were endorsed by boy band, JLS.

Sarah Crow described how her daughter’s love of JLS singer Aston Merrygold led her to pick up the contraceptives, which are branded with pictures of the group who found fame on the X Factor.

The 43-year-old was angered by the advertising campaign, which she claims could introduce sex to small children because of the group’s young fan base.

Mrs Crow, who works in customer services, welcomes the positive message of safe sex, but questions 
the decision to use a group which appeals to youngsters between five and 12.

“We had just gone into Superdrug on Gorleston High Street to buy some shampoo,” she said.

“We were walking up the first aisle when my daughter just took them from the shelf because she saw them branded with pictures of JLS.

“She turned around and said ‘what are these?’

“And I had to explain they were for stopping women from getting pregnant. I know children learn young, but she is only nine years old. I wasn’t ready to explain sex to her yet.

“My little one absolutely loves JLS and Aston is her favourite.

“I’m not saying you should hide them away, but this group has fans who are five to 12 years old.

“I think they should take JLS off the packaging and I would like to see them higher on the shop shelf so children can’t pick them up so easily.”

JLS teamed up with condom manufacturers Durex to release the ‘Just Love Safe’ condoms in support of the JLS Charitable Foundation, which aims to promote sexual health in Britain. Each packet features a member of JLS with their own individual 
colour.

A spokesperson for Momentum PR, which deals with regional press inquiries for JLS, said they didn’t see how Mrs Crow’s concerns warranted a story.

Meanwhile, a spokeswoman for Superdrug wanted to make it clear that JLS contraception is kept in the designated sexual health section of the store.

She said: “At Superdrug we have a history in sexual health campaigning, and were responsible for government lobbying which saw condoms reclassified as an essential healthcare item for VAT purposes in 2006.

“The level of teenage pregnancies and STIs remains high in the UK and it is important that as a responsible retailer we do as much as we can to help decrease this.

“Supporting the JLS Foundation, a charity which aims to raise awareness of safe sex, is just one of the ways we continue to support sexual health campaigns.”

Meanwhile, Mrs Crow said she felt patronised by staff at the Superdrug store in Gorleston when she outlined her concerns about the condoms.

WHAT DO YOU THINK? Email Ben Woods at ben.woods@archant.co.uk or call 01493 847961.

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35 comments

  • Lucky she did not pick up the pile cream ! EDP are getting desperate for stories.

    Report this comment

    X300

    Saturday, September 3, 2011

  • I dont know whats worse the women not controlling her child or edp for printing such a bad story? I am sure that Condoms are kept on shelves behind the counter instores. So what was this child doing wondering round a shop unsupervised and taking what she wants? All of the members of JLS are over the age of 18 so well done to them for putting there name to something that will do some good rather than a bar of choc or a fizzy drink. Well Done JLS, Superdrug and Durex. Shame on the silly Mrs Crow.

    Report this comment

    dpc

    Friday, September 2, 2011

  • Dear EDP, is this a slow news day? Why are you even giving column inches to such a ridiculous story? Someone looking for their 15 minutes of fame...in Norfolk.

    Report this comment

    becskr

    Friday, September 2, 2011

  • Outraged! leave it out, what a perfect opportunity to address the subject. As previously mentioned Yarmouth is full of teenage parents, it's never to early to learn, and save the drain on my wallet. In fact I seem to remember sex education at school starting around that age anyway. Get a grip Sarah!

    Report this comment

    Norfolk'n'Good

    Friday, September 2, 2011

  • I say well done to JLS, well done to the staff at Superdrug and that parents like this need to get their heads out of the sand. To start with it is a sorry tale that a nine year old is indulged in "fandom" of a boyband but not discouraged from grabbing things off shelves. Parents and activists who claim that knowledge of and availability of contraception increases sexual activity in the young are dangerous beings.Records show that sexual activity outside of marriage and at a relatively young age is certainly not a new thing. The longer and more effective any education about contraception the better.

    Report this comment

    Daisy Roots

    Friday, September 2, 2011

  • She bought a packet then!

    Report this comment

    Mackem

    Friday, September 2, 2011

  • This woman made my blood boil. Surely the responsibility lies with her not to let her 9, yes 9 year old daughter not go in shops picking things up. Honestly. I have to say I have always found the staff in Superdrug to be very friendly and very helpful. I bet you don't put this in next weeks Mercury!!!!

    Report this comment

    Sue

    Saturday, September 3, 2011

  • What is the difference between a JLS Branded condom and one of their Concerts? One sells out within days while the other you just wished withdrew early !

    Report this comment

    banned user

    Friday, September 2, 2011

  • The paper for Great Yarmouth and Gorleston- a borough with a very high rate of teenage pregnacies, where all kids of both sexes could do with the benefits and practicalities of contraception drumming into them from pre puberty What was the editor thinking of?

    Report this comment

    Daisy Roots

    Friday, September 2, 2011

  • In Mrs Crows words she is only 9 and in not ready to explain sex yet, being the mother of a 9 year old sex education was started last school year, I had to sign to say he could be included in the class. So either her school did not send out the letters or Mrs Crow didnt sign it. Someone needs to grow up

    Report this comment

    PINKDEADHUNTER

    Friday, September 2, 2011

  • The only thing proven by this story is what a silly, narrow-minded woman Mrs Crow is. There will always be an "Outraged from (wherever)". I thought this sort of nonsense would die out along with the 'Mary Whitehouse' set. This is the sort of rubbish found printed in the D-Mail - it's not worth the ink or paper it's printed on.

    Report this comment

    Pete Bogg

    Friday, September 2, 2011

  • I'm with the mothers concern on this one, as JLS fan base is mainly from little kids it just don't seem the done thing. Funny chebram71 ,nice one. http:www.youtube.comwatch?v=89zY5t1Rjko

    Report this comment

    nrg

    Friday, September 2, 2011

  • Stories like this amaze me. When I was a kid I was taught not to grab stuff off the shelves in shops! And yet it's the manufacturer's fault! And then Mrs Crow felt patronised by their response! Astonishing. Moral is, supervise your kiddies properly when in a shop!

    Report this comment

    Mr Majika

    Friday, September 2, 2011

  • Now she's going to want to know why her mum is outraged in the newspaper over JLS. It's like a vicious circle...

    Report this comment

    Jono

    Friday, September 2, 2011

  • morello , "they say the starting age for sex for some is 10"......Who exactly are stating this dangerous statement ? Paedophiles??? In my mind there's definitely an agenda to decriminalise child sex, and some of the comments posted are sign of how perverted this country has become. I'm no Mary Whitehouse clone...just a concerned father of three young children.

    Report this comment

    nrg

    Friday, September 2, 2011

  • i can see both sides to this story, i think if it encourages already sexually active kids to use these and prevent pregnancies, and stds, im all for it. unfortunately now adays childrens are not having very long childhoods, i would have just replaced them on the shelf and broached the subject when i felt ready, they say the starting age for sex for some is 10, and periods as young as 9,personally i think this is sad, im 48 and sex was never discussed in them day and not even considered til i was 18, but things unfortunately have moved to fast, and you have to go with it,or stay in past,

    Report this comment

    morello

    Friday, September 2, 2011

  • As Mrs Crow says '....I wasn't ready to explain sex to her yet.' Did she even consider the fact that her daughter might have been ready to talk about it?! We all know teen pregnancies are stupidly high in this country, to be forewarned is to be forearmed so put your pride to one side Mrs Crow!

    Report this comment

    A K

    Friday, September 2, 2011

  • Maybe some of the posters on here would like to see Gary Glitter back in the charts.

    Report this comment

    nrg

    Saturday, September 3, 2011

  • I agree with all the above. Condoms are in the sexual health aisle and if Mrs Crow had need to be in that aisle then she should have been holding her child's hand and not letting her wander and pick up items that will inevitably cause the child to ask probing questions! Good for the JLS boys for endorsing a product like this and hopefully sparing some of their fanbase an unwanted pregnancy or disease.

    Report this comment

    Lesa

    Friday, September 2, 2011

  • This is a problem in France, too. Newspapers across the Channel are often full of angry French letters on this very subject. Not so in the Netherlands, where condom sales are restricted by a quota system. The Dutch cap prevents unfortunate incidents like this.

    Report this comment

    Chris Bardell

    Friday, September 2, 2011

  • Oh my, she looks REALLY angry LOL.

    Report this comment

    Rosalyn Spilling

    Friday, September 2, 2011

  • Why is it someone elses fault that her daughter was allowed to pick items off of shelves as she pleased. If she doesn't want her kid getting hold of condoms in Superdrug, maybe try supervising her when in shops. Or teach her that you ask first, before taking items off shelves.

    Report this comment

    Tea&Biscuits

    Friday, September 2, 2011

  • Lets have the story in a couple of years when your daughter comes home pregnant and doesn't know who the father is, see how outraged you'll be then

    Report this comment

    Norfolk'n'Good

    Friday, September 2, 2011

  • Do people think nine-years-old is too young to be educated about sex? or the right age? Is celebrity endorsement a good method for communicating the importance of safe sex? Should contraception have a more prominent place on the shelves? Is there a danger of educating children about sex before they are ready? Or is not enough done to make sure young people are given the information they need about safe sex? What should be done to help curb the rate of teenage pregnancy in Britain? Love to hear your responses.

    Report this comment

    Ben Woods

    Friday, September 2, 2011

  • Given that JLS current single is called "She Makes Me Wanna", perhaps Mrs Crow should question why she allows her daughter to be a fan of such a sexually provocative beat combo? Their videos and lyrics are the same. Is this the sort of thing you should allow your daughter to be aware of Mrs Crow?

    Report this comment

    Yellow Blood

    Saturday, September 3, 2011

  • I dont think Status Quo condoms would have the same effect!

    Report this comment

    Queenie

    Friday, September 2, 2011

  • and like all bands they will split eventually

    Report this comment

    banned user

    Friday, September 2, 2011

  • Afternoon, What age should children be introduced to sex? Is nine-years-old too young, or, old enough? Is their a problem with JLS having a young fan base and endorsing this product? Or could celebrity endorsement help to curb teen pregnancy rates in the UK? Perhaps there is another answer to this problem? Love to hear your responses on here, or email me ben.woods@archant.co.uk

    Report this comment

    Ben Woods

    Friday, September 2, 2011

  • Dear EDP, is this a slow news day? Why are you even giving column inches to such a ridiculous story? Someone looking for their 15 minutes of fame...in Norfolk.

    Report this comment

    becskr

    Friday, September 2, 2011

  • nrg - What does a convicted paedophile have to do with this story and people's comments?

    Report this comment

    Yellow Blood

    Saturday, September 3, 2011

  • 43 years old?? And the rest...

    Report this comment

    merrydancer

    Friday, September 2, 2011

  • something for the weekend?

    Report this comment

    grasshopper

    Friday, September 2, 2011

  • I'm totally with the spokesperson for Momentum PR.

    Report this comment

    jbrown

    Friday, September 2, 2011

  • Shame on this woman for her ridiculous approach and shame on the Mercury for such a ridiculous front page. The point here is that this band, with whatever influence they may hold, are educating (by way of their association with the product) their followers about the importance of wearing a condom. It's not like they are endorsing tobacco sales or endorsing alcohol consumption. They are endorsing a product that saves lives by preventing the spread of disease and also helps to avoid unwanted pregnancies. With this prudish and ignorant attitude taken to contraception then you can only fear for the future rate of teenage pregnancies and the rate of sexually transmitted diseases in Great Yarmouth. Moronic story.

    Report this comment

    DT

    Friday, September 2, 2011

  • Rosalyn , the only reason she looks angry is she only discovered there is only 2 in the packet and not three LOL

    Report this comment

    banned user

    Friday, September 2, 2011

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