Former Norwich City star Darren Eadie looks forward to his starring role with the Mustard TV team

Mustard TV team. Darren Eadie.
Photo by Simon Finlay. Mustard TV team. Darren Eadie. Photo by Simon Finlay.

Tuesday, March 18, 2014
8:36 AM

Mustard TV is coming to our screens on Monday.

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Based in Norwich the new station is part of a local TV broadcasting revolution promising viewers a daily dollop of all things Norfolk.

The new station will be on air from 5.30pm to 10.30pm on Freeview channel 8 – that’s between BBC3 and BBC4 and with its mix of news, views, features and sports programming viewers will be introduced to several new faces.

The station has been brought to life by a core team of 15 people who are busy putting the finishing touches to the channel and programmes include the popular Norwich City footballing show, Three Up Front hosted by Michael Bailey, to news hosted by Rob Setchell.

Chief among the presenting line-up is Darren Eadie – former Norwich City midfielder, and soon to be the lead presenter of The Mustard Show, the magazine programme that will be the station’s flagship offering.

With the Norwich-based TV service going on air at the end of the month, Darren is preparing to present the show live each weekday evening. Rather than being daunted by the intense pressure of live TV, he says he’s thrilled at the chance to be at the heart of the city’s newest venture.

“I love being part of this city. People care about Norwich and about Norfolk and they are rightly proud of it, so I think Mustard TV is going to be really well supported; it really taps into that sense of community,” he said.

Darren is no stranger to broadcasting, but The Mustard Show marks a new beginning – a completely new TV service, one of the very first to have been granted a local TV licence in England, and Darren, for once, won’t be talking sport!

“When you are playing football, all you are focused on is football and making a career out of it. But then with injuries at 28 I came out of it, and it was then a case of forging a new career. I’ve got into punditry on the radio and then with Anglia TV, and I found I really enjoyed it but it has always been sports orientated. So when the chance came to take it further with Mustard TV, I was delighted.

“This is completely different to what I am used to, but I am a good listener and conversationalist. It is about your personality and putting it across to people. And I have to say I have an opinion on everything!”

From the end of this month though The Mustard Show is Darren’s big challenge – with a huge range of people to meet and stories to tell. And he also hopes to maybe entice some celebrities on to the show.

“I would love to get Delia on there and I’d so love to interview Stephen Fry–- I have always been a big fan of him and I must admit that most of my miscellaneous knowledge comes from QI!”

Fiona Ryder, Mustard TV managing director, said that it was the hard work of the entire team that has helped bring Mustard to life from a bid document sent to Ofcom to a living, breathing TV station all set to begin broadcasting.

“We have an amazing team,” she said. “Everybody out there is working unbelievably hard to bring this to life. I’m very excited by it and I think people will be genuinely surprised by what they see.”

The station began life as a submission to the regulator Ofcom as part of a bid for one of the government’s local television licence.

But with the studio built and presenters in place, it is now very much a living breathing station.

Now the team is going through its final paces ahead of the March 24 launch date.

And Fiona said that the end product remains very close to the original submission.

“Our bid document was the baseline, and it’s remained very similar - it was the template for everything we have done. It’s about having a strong project and sticking with with it.

“I always had a very clear vision of what I wanted to achieve and what I wanted to do. I think local TV will fill a massive gap in the market .

“The Mustard Show is a classic magazine show which allows us to cover such a wide variety of subjects. I think we have got some incredible presenters who will really bring things to life.

“I think overall as a team, we are excited but also slightly nervous, but I think that’s a good thing. This is the culmination of two years work which we have built totally from scratch.

“I have been lucky because I knew what I wanted and it’s been a question of building around that. We have stuck to our guns in terms of what we wanted to deliver.”

Read the full interview with Darren Eadie and to go behind the scenes at Norwich’s new local TV station, get your copy of EDP Norfolk Magazine’s March issue, on sale now!

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