Revised plans for Cromer Iceland store’s illegal shopfront

PUBLISHED: 06:30 21 February 2013

The controversial front of the Iceland supermarket at Cromer.

The controversial front of the Iceland supermarket at Cromer. PHOTO: ANTONY KELLY

Archant Norfolk 2013

Supermarket chain Iceland has revised designs for its controversial shopfront at Cromer, having been threatened with legal action over the design which does not have planning permission.

The store moved into the former Woolworth’s shop in Church Street three years ago, bringing a welcome boost of footfall and jobs back to a key town centre site.

But Iceland’s red-framed, roller-doored frontage has been at the centre of a planning wrangle, and split of opinion among locals, ever since.

When the company did apply it was turned down by North Norfolk District Council after some vocal local concerns, including from the town’s preservation society, as well as officers’ own reservations about a “flat and featureless” design in what is part of the town’s conservation area.

Others suggested that the previous shopfront, and some of those around it, were also not particularly attractive either.

But the second of two planning appeals, both of which supported the rejection, saw inspector John Bell-Williamson confirm he felt the shopfront caused “unacceptable harm” to Cromer’s conservation area.

The district council was poised to take the company to court to enforce against the illegal frontage, but Iceland asked for a stay of execution to come up with new designs, which have now been submitted.

The latest application says it aims to respond to the criticisms raised by the planning inspectors about there being an unbalanced shopfront, by having two recessed in and out doors providing more symmetry.

It also reduces the depth fo the fascia to the same as the previous Woolworth one, and will see the roller shutter removed.

Iceland says its new plans seek to provide a shopfront which is sympathetic to the conservation area while meeting operational business requirements.


  • having looked at these plans I hope NNDC use their common sense as well and reject them. These latest plans are just a rehash of the old with minor tinkering to address the points of the inspector - they certainly don't enhance the conservation area which is the objective of the area plan which I fully support.

    Report this comment


    Thursday, February 21, 2013

  • If they had any balls they would have dealt with it earlier and not got into this mess!

    Report this comment


    Thursday, February 21, 2013

  • I say, this seems jolly harsh and thoroughly excessive. To compare, if they had been selling horse burgers, which of course they have not, there would be no penalty whatsoever. Funny how these councils always have plenty of planners to shake their little fists, while cutting back on trading standards and environmental health.

    Report this comment

    Mr Cameron Isaliar

    Thursday, February 21, 2013

  • Just spotted the names of some of the Councillors involved with the Iceland planning debacle - A Claussen-Reynolds, B Cabbel-Manners, P Grove-James, J Perry-Warnes. What is a gaggle of double barrel Councillors called and do they get 2 votes each? Oh and the meeting on 13th January was observed by....a Fitch-Tillet

    Report this comment


    Thursday, February 21, 2013

  • There are too many Holt 'wannabees' in this town-they don't like Iceland because it is the antithesis of M&S and attracts 'the wrong sort, don't ye know'. If I were Mr. Iceland I would shut up shop and move to Mundesley.

    Report this comment


    Friday, February 22, 2013

  • having looked at these revised plans i hope NNDC use a bit of common sense and stop wasting money on meeting after meeting after all the new plans are the same sort of shopfront as the old woolworths store so there should be no problem!! but then again there are always somebody ready to disagree

    Report this comment

    i am mostly wrong??

    Thursday, February 21, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

Most Read

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most Commented

Latest from the EDP



max temp: 10°C

min temp: 5°C

Listen to the latest weather forecast

Show Job Lists

Digital Edition


Enjoy the EDP
digital edition