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Crowds gathered along Norwich Street in Dereham this afternoon (Wednesday) as four fire crews were called out to a blaze in a launderette in the town centre.

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Following reports of a building fire in the line of shops at about 5pm, appliances were sent from Watton, Hingham as well as Dereham.

Crew manager Neil Richardson said it was a fire in the driers of the launderette. He said breathing apparatus, hose reel jets and a positive pressure ventilation fan had been used.

Smoke was seen billowing out of the front of the shop as a crowd gathered outside to find out what was happening.

The fire engines blocked the street, preventing traffic accessing Norwich Street during the rush hour.