What do you think of Swaffham Hamond’s High School’s ‘posh sounding’ new name?

16:42 21 June 2012

Swaffham Hamond

Swaffham Hamond's headteacher Stuart Bailey with year 11 pupils (from left) Jasper Payne, Imogen Smith, Liam Cannon, Megan Taylor head boy Michael Berry and head girl Willow Garms. Picture: Ian Burt

Archant © 2012

Swaffham Hamond’s High School has announced a ‘posh sounding’ new name that will take it into a new era when it reopens as an academy in September.

The school will be known as the Nicholas Hamond Academy when sponsor the Academy Transformation Trust takes charge in September.

School governors had consulted parents and the school council, and considered a number of alternatives including The Swaffham Academy, The Breckland Academy, The Brecks Academy and The Hamond Academy.

Headteacher Stuart Bailey said: “To say it’s not Hamond’s but Hamond gives the progression in terms of the history of the school and that link to the Hamond family, and by calling it the Nicholas Hamond Academy it gives it some re-definition and renewal. The consensus is that ‘it sounds very posh, doesn’t it’.”

He added that the school will not change its uniform, apart from existing students receiving new blazers with the updated name.

Interviews for the new headteacher will take place next week, although Mr Bailey, a county head who is coming up to retirement, could stay on at the school for a period if the new head is unable to start in September.


  • Im joking. I went to Hamonds and enjoyed my time there but even if people didnt, whatever it is called it will not change.

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    Thursday, June 21, 2012

  • i like it, it does sound nicer but it also hopefully gives the school a bit of a new start which is sorely needs. As an ex pupil i still keep an eye on the ofsteds hoping that it would get better. its the only school for miles so is the only option for most local kids. i know the academy status and private company thing is contentious but we need to give it a go as nothing else has worked in the 17 years since i left look forward to see what happens as it was a pretty depressing place for me

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    Andrew Staines

    Thursday, June 21, 2012

  • I think it is like everything else with all these academies and free schools- a lot of hot air and window dressing.Fancy names and polyester uniforms and new buildings don't make a good school.

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    Daisy Roots

    Thursday, June 21, 2012

  • I think it is a shame that the geographical location is missing from the school's new name. It is not necessary to have a 'posh' name to be a successful school. For example, Hills Road Sixth Form College in Cambridge has a very mundane name (almost Bash Street!) but it is one of the top three sixth forms in the country.

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    point du jour

    Thursday, June 21, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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