Diss student completes social networking dissertation
10:40 03 August 2012
A student from Diss claims to have found the key to running successful marketing campaigns on social networking sites.
Tom Rouse, a final year student at Harper Adams University College, recently completed a dissertation that looks at the financial and non-financial values of marketing on Facebook, using his placement year employer as a case study.
The 22-year-old worked for holiday company, Action Outdoors in Chamonix, France, as part of his BSc (Hons) degree in Adventure Recreation at the University College in Shropshire.
He is hoping to have his report published since discovering that he achieved a first class grading for his degree.
The former Diss Sixth Form student, said: “I collected the data whilst I was on placement and then analysed it when I returned to Harper Adams for my final year.
“I calculated a return on investment (ROI) figure of 168-881pc, meaning that for every pound the company spent on Facebook marketing, they had £1.68- 8.81 back. I also looked at non-financial values, so trying to put a figure on brand awareness and customer retention.”