Business students learn to market new products in Aylsham challenge

PUBLISHED: 10:18 13 July 2017 | UPDATED: 10:52 13 July 2017

Fifty Year 8 students at Aylsham High School learned how to develop and market new products at an annual enterprise day.

Boost, which stands for building on our skills together. is organised by the Aylsham High School Young Chamber.

There were three mini pitches during the day, and the real challenge came when media news stories were given in the form of a newspaper and TV news bulletin, which affected the businesses involved.

Emmalucy Auber, the school’s head of business, enterprise and careers education, said: “We had fantastic support from the business community, who acted as judges, investors and mentors.

“The winning team was the Baby Dragons, who created a new budget product line for Nike. As part of their prize the students will spend a day at Aviva. The aims of the day were for students to develop their enterprise skills and business understanding while having fun.”

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