September 2 2014 Latest news:
By Louisa Lay
Wednesday, February 12, 2014
Landscape and garden designers Chris Deakin and Jason Lock have worked on many innovative projects showcasing their skills and expertise.
But this year the pair are taking on perhaps their most prestigious commission to date after being selected by department store The House of Fraser to launch its spring collection in the form of a bespoke garden at the Chelsea Flower Show.
Working from an office based at Earsham Hall, near Bungay, Mr Lock and Mr Deakin have developed a design embracing the company’s rich Scottish heritage that will see an outdoor room created using materials usually seen in an interior space.
Entitled ‘Fabric’, the six-by-six metre garden will feature weatherproof wallpaper, floor covering and upcycled furniture with strands of shock pink throughout, synonomous with the store’s logo.
Wall mounted antlers, wood panelling and a stag sculpture will be worked in with a heavy influence of crossed lines, formed with sawn granite to mimic a tartan pattern, while blooms such as Astrantia Roma and Iris Windsor Rose will feature strongly.
The duo who run Deakin Lock Garden Design were approached by the House of Fraser to enter the Fresh Garden category after being reccommended by Mr Deakin’s sister-in-law, who works as a fashion buyer.
Mr Deakin, 41, said: “It’s a fantastic opportunity because as a brand they really are the cornerstone of shopping. We had lots of meetings at their London head office and we are hoping if this is successful it may the first of one or two more.
“They have never exhibited at Chelsea before but it had been in the back of their minds and it just so happens we were introduced. As it’s their spring collection it’s going to be very soft fresh colours and very floral.
“We all know that they don’t just sell clothes, they have a homeware and furniture department so we wanted to create an outside room with living space, but using materials and colours that we use inside, such as external wall wrap.
“It’s such an exciting brief for us as it pushes us to design outside our comfort zone and to be much more theatrical. It will be about a nine-day build up to the show and the biggest thing for us at the moment is sourcing plants. We have got some fantastic landscape contractors who are Chelsea veterans and have done alot of gardens.”
Mr Deakin and Mr Lock met while working as garden designers for Notcutts in Woodbridge and after deciding upon a change in direction Deakin Lock was formed in 2008.
Both have a wealth of experience in the industry with registration at the Society of Garden Designers and the British Association of Landscape Industries.
Neither are strangers to the Chelsea Flower Show, having been responsible for many of Notcutts gold medal exhibits, with Mr Lock as landscape director.
Mr Lock, 47, said: “We have always wanted to build a Chelsea garden in our own capacity and the opportunity fell upon us. The fortunate thing is that alot of what we do can be prepared off site. I’ve been involved with in the region of 19 Chelsea gardens and we know alot of exhibitors. We are like a big family, all in it together, and hopefully we can win gold.”
Dean Healey, head of creative at House of Fraser said: “We are incredibly excited this year to be part of the RHS Chelsea Flower Show and to be working with the talented design team Deakin Lock.
“The garden invites the spectator to re-examine the way in which we perceive daily objects by challenging the boundaries of interior and exterior design. The aim is to give the space a modern, contemporary feel that reflects the House of Fraser brand today. By incorporating the original stag motif with accents of the iconic House of Fraser signature pink hue, the garden will tell the story of the brand’s illustrious evolution.”