The £50,000 pint of beer is brought to Norwich
If the potentially lethal and tragic consequences of drink-driving were not already clear to some drivers, a new campaign is warning people exactly what it could cost them.
A touring £50,000 pint of beer was brought to the Forum in Norwich as part of Norfolk Police and the Department for Transport’s latest Think campaign.
The costly pint represents the personal financial cost of drink-driving, which has been calculated for the first time by the Institute of Advanced Motorists, taking fines, legal costs, rise in insurance premiums and possible job losses into consideration.
The £50,000 pint visited the Forum on Friday, with assistant chief constable Charlie Hall, who has responsibility for leading roads policing across Norfolk and Suffolk, saying: “It takes just a few moments to consume enough alcohol to be over the limit – but the consequences of drink-driving stay with you for life.
“During the Norfolk and Suffolk Christmas drink-drive campaign, 171 drivers gave positive breath tests and each one found guilty at court will have received a conviction that will affect their job prospects, a driving ban and a fine or custodial sentence.
“Some will have been injured in collisions they caused when drunk, or may have injured others as a result of drinking and driving.”
Alec Byrne, chairman of the Norfolk casualty reduction partnership, added: “Our message is simple; if you drink any alcohol make sure you are not driving. The dangers of drink driving are all too obvious.
“What is perhaps not so obvious is that if you drink and drive you are not only risking your life and the lives of others but even if you are lucky and don’t have a serious accident you still risk being disqualified from driving if you are caught.
“That in itself has serious consequences and could impact on your job, relationship and finances. It quite simply isn’t worth it.”
Are you planning an event in Norwich? Contact reporter David Freezer on 01603 772418 or firstname.lastname@example.org