A West Norfolk community is set to become the 100th in the county to say no to doorstep cold callers.

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It will cover 254 properties within the Parkfields area of Downham Market, including Alexandra Way, Belsize Close, Collingwood Road, Finsbury Close, Kensington Road, Kew Close, Regent Road, Richmond Road, St James Drive, Syon Close and Wimbledon Way.

Signs will be going up to warn potential uninvited callers that they are not welcome. Those who ignore the warnings and continue to call uninvited within a zone could be liable to prosecution.

Feedback received from areas that have already had a zone set-up has included people now feeling safer in their own homes – particularly older residents, with many saying that they have since received fewer callers on their doorstep.

Nigel Dixon, Norfolk County Council’s cabinet member for community protection, said: “We are delighted to have reached the milestone of having 100 No Cold Calling Zone in Norfolk.

“The zones send out a clear message that cold calling is not welcomed by the residents living there and the positive feedback that we have received from those living within the existing zones indicates how valued they are.”

The new zone coincides with moves to strengthen existing arrangements to tackle rogue traders in Norfolk. Trading standards officers will shortly join forces with Norfolk police’s Operation Radar team which tackles rogue traders and distraction burglary. The combined team will operate from the same premises, allowing for a more effective response to incidents as they occur. It will also enable better sharing of intelligence.

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