Extra police officers will be on patrol in Norwich and town centres across Norfolk tonight on a night that has been dubbed as ‘Black Friday’.

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A senior officer at Norfolk Police said they were expecting a busy night tonight and tomorrow on the last weekend before Christmas with thousands of partygoers celebrating the holiday season.

The night has been branded as Black Friday because it is traditionally the most popular night for office Christmas parties and one of the busiest nights of the year for emergency services.

Chief Insp Gavin Tempest, from Norfolk Police’s community safety team, said there would be more officers on duty tonight and tomorrow - more than the usual Friday and Saturday night.

“Because a lot of people are finished for Christmas and having Christmas parties at lunchtime and in the evening they add to the normal nighttime traffic. We have got more patrols out and it is part of our scheduled policing plan. Across the county we are expecting higher footfalls in bars and clubs. We have done a lot of preparation work and working with the licenced traders so they know what to expect.”

“We are expected it to be busy but because of the safety messages being put out, it does not necessarily mean there will be more trouble. Norfolk is one of the only counties that I am aware of in England and Wales where policing presence for the nighttime economy is over and above normal operational policing situations,” he said.

Clubbers are being urged to make it a night to remember for the right reasons in a new advertising campaign, launched as part of a national week of action focusing on alcohol harm.

The In Focus Alcohol Harm initiative, led by the Association of Chief Police Officers (ACPO), aims to highlight the realities of dealing with drunkenness and alcohol related incidents.

Police in Norfolk have launched a bus advertising campaign as part of the action week, which calls on clubbers to know their limits.

Two adverts aimed at men and women will feature inside First Buses – one showing a woman in a party dress holding a clock with the headline “When is it time to call it a night?” while the second shows a pair of handcuffs with the headline “Don’t let us call time on your night out”.

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