Charity shop supporters at Sheringham are buried in sand to recoup cost of stolen sax

16:21 21 August 2014

Jude Timbers (left) helping Sheringham Sue Ryder shop assistant manager Cheryl Stuart bury Ellie Brown up to her neck in sand. Picture; KAREN BETHELL

Jude Timbers (left) helping Sheringham Sue Ryder shop assistant manager Cheryl Stuart bury Ellie Brown up to her neck in sand. Picture; KAREN BETHELL


A trio of valiant volunteers braved a bitter sea breeze on Sunday, and allowed themselves to be buried in cold, wet sand to raise funds for care charity Sue Ryder.

Maria Cummins, who is manager of the charity’s Sheringham shop, came up with the idea of a “beach burial” at a meeting a few months ago and appealed for local people to volunteer to take part.

“It really started off as a joke, but it just escalated, so I decided to go ahead and do it,” Mrs Cummins explained.

Weekend assistant manager Dan Nicholson signed up for the challenge, with charity supporters Harley Stuart and Ellie Brown also offering to be buried and Cromer and East Dereham shop managers Alison Surgenor and Clare Kay offering to dig holes.

A sizeable crowd armed with buckets and spades turned out to Sheringham’s east beach on Sunday to help bury the trio, whose feat raised more than £300 in sponsorship.

Mrs Cummins said the cash would make up for the loss of a £299 saxophone, which was stolen from the shop window last month.

The new instrument was taken from the High Street shop between July 22 and 25. It had been bought just two weeks earlier.

Mrs Cummons said the amount of support they had received for the charity event had been “wonderful.”

The volunteers who were sunk into the sand were “very brave people as the weather was not at all warm,” she added.

The beach burial was part of a national fundraising campaign which aims to raise £250,000 for Sue Ryder, which provides care, advice, education and a range of other services to people with long term and end of life care needs.

Mrs Cummins would be pleased to hear from anyone willing to give up a few hours a month to help in the Sheringham shop. For more information, phone 01263 825992.

Are you doing a wacky event for charity in north Norfolk? Email


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