Norwich shoppers were treated to a Pudsey Party in Chapelfield in aid of Friday’s big Children in Need event.

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The party, hosted by Build-A-Bear Workshop, saw children create Pudsey artwork, play games and activities as well as meet and greet with the famous Pudsey bear.

Staff from the store were collecting money for Children in Need.

Those who wanted to take their own Pudsey home with them were able to go to the shop in the shopping centre and make their own Pudsey or Blush bear, the sale of which ensures a £5 donation to Children in Need.

Build-A-Bear Workshop in Norwich is working with BBC Children in Need for the fifth year running, allowing customers to make their own Pudsey and Blush bear. The Chapelfield store has £5 from every sale of Pudsey and Blush go straight back to Children in Need.

In addition, £1 from the sale of every outfit, including Pudsey’s casual jeans, classic Children in Need hoodie and high tops combination, or a pretty polka dot skirt and sparkle trim flats, will go to the charity.

This year, Pudsey and Blush have also got a helping paw from miniature bears, seeing £1 going to Children in Need.

Last year’s campaign saw 11,840 bears sold and raised £102,000 for the charity.

We want to know what you are doing for Children in Need this year. Contact reporter Rosa McMahon on 01603 772495, or email rosa.mcmahon@archant.co.uk

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