Bradley Wiggins’ Olympic throne fails to shift at auction

A triumphant Bradley Wiggins posed in the throne, which went on auction today. Picture: John Giles/PA Wire A triumphant Bradley Wiggins posed in the throne, which went on auction today. Picture: John Giles/PA Wire

Tuesday, November 6, 2012
5:05 PM

The director of the prop hire firm that supplied Bradley Wiggins’ Olympic throne says she is surprised it failed to sell at auction.

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The specially upholstered chair was sat in by the Tour de France winner in Hampton Court Palace as he basked in the glow of his gold medal win in the cycling time trial at London 2012.

It went on sale in a sporting memorabilia auction at Sotheby’s today and was expected to fetch between £10,000 and £15,000. The highest bid it received was £9,500, failing to reach the reserve price.

But it will return to Theme Traders in Oaklands Road, Cricklewood to form part of the store’s special Olympics collection. The company provided all three of the gold plated thrones for the Olympic medallists.

Director Kim Einhorn said she was partly relieved that she would be able to keep it for now, but would not rule out selling it for the right price.

“I’m very surprised it hasn’t sold because I think it’s absolutely spectacular,” she said. “It’s really big and it would have been of value even if Bradley Wiggins hadn’t sat in it.

Theme Traders was approached by Games organisers Locog to redo the chair specially for Hampton Court Palace. It stayed on public view at the attraction for some time after the Olympics before returning to Theme Traders.

Wiggins, who is originally from Kilburn, is now one of Britain most decorated Olympians, having secured seven medals.

“I suppose at the back of my mind I’m quite pleased that it hasn’t sold,” Ms Einhorn added.

“We have all other Bradley Wiggins (items) so they can stay together as a collection. Maybe it can all go into a public museum. I think that’s the right place for it.”

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