The former Regal Cinema on Dereham Road in Norwich has reopened as a bowling alley.

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

Bowling House, which opened its doors on March 27, offers five lanes as well as a range of food, beer, wine and cocktails.

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

The business is working hard to set itself apart from other bowling alleys in the city.

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

Marketing Manager, Sam Leonard said: 'Our motto is eat, drink, bowl and we like to think we're a bit different from other bowling alleys in Norwich - more modern, more contemporary, more Norwich really.

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

'Bowling House is an adult-orientated venue, this is a place were you can come enjoy some great food and a drink or two, then have a relaxed game of bowling. We've got a wonderful chef and lots of great sharing dishes on the menu.'

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

He added: 'It's amazing how quickly things have come together, it's all looking really nice and we can't wait to get going and welcome all our customers.'

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

Booking lines are open, for more information visit bowlinghouse.co.uk, call 01603 397412 or email bookings@bowlinghouse.co.uk

Eastern Daily Press: Bowling House, Dereham Road, Norwich. Dominic Burke and Simeon Donchev with one of their sharing cocktails.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich. Dominic Burke and Simeon Donchev with one of their sharing cocktails.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)

Eastern Daily Press: Bowling House, Dereham Road, Norwich.Picture: ANTONY KELLYBowling House, Dereham Road, Norwich.Picture: ANTONY KELLY (Image: Archant Norfolk 2018)