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Biggest-ever Norwich Sound and Vision to offer bands tips and advice for success

06:30 11 October 2012

Dudley Garner, of All Sorted Records; photo by Adrian Judd

Dudley Garner, of All Sorted Records; photo by Adrian Judd

Archant Norfolk 2011

The biggest Norwich Sound and Vision (NSV) starts today – with music industry officials hoping the festival will help bands learn what it takes to be successful.

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But rather than offering promises of instant fame and glory, NSV organisers believe those attending will pick up tips about what opportunities are on offer, who to make contact with and how to grow in the long-term.

The three-day music, film and media event returns for its third year, with more than 100 bands and 60 speakers, including the first John Peel Festival of New Music. Dudley Garner, of Norwich-based All Sorted Records, said NSV helped take the blinkers off musicians and gave them advice on how to develop and make the most of opportunities.

Mr Garner said: “Having gone to last year’s conference, I contacted all the artists on my roster and told them that they need to go this year.

“I think there’s a massive knowledge gap in the industry between the business side and the performers.”

Jim Mawdsley, chief executive of Generator, a Newcastle-based agency which leads music development across the UK, is visiting NSV again and said it is not only useful to go to the speeches, but also to talk to those in various industries.

Mr Mawdsley said: “Events like this are really important.

“There’s a big difference between what people think they have to do to have a career as a musician or establish themselves in the music business and what they actually have to do.”

To join in our NSV coverage, go online at www.eveningnews24.co.uk

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