Two public bodies are working together to boost physical activity in a bid to promote better health across Norfolk.

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Importance of being active

Lucy Macleod, interim director of public health at Norfolk County Council, said: “All parents want the best for their children, and encouraging them to be more active can not only improve their health and reduce their risk of developing chronic conditions in the future, it can also lead to better academic achievement, increased attention span, and improved behaviour and self-confidence.”

Ben Jones, director of Active Norfolk, said: “We are really pleased to be involved with the Get Into Summer supplement, which will help families have an active and enjoyable summer.”

Paul Smyth, chairman of the communities committee at Norfolk County Council, said: “Get into Summer is an important collaboration between public health, libraries, museums and Active Norfolk, but ultimately most people have to choose to be more active.”

Dan Roper, chairman of the Norfolk Health and Wellbeing Board, added: “We want everyone in Norfolk to live healthy, happier lives for longer, and we all have a part to play in making that happen. Physical activity is crucial to achieving this aim, especially when it comes to tackling the rising number of people who are overweight.”

If current trends continue, by 2021 almost 46pc of all adults will be obese in Norfolk. By 2031, more than 50pc of all adults will be obese, according to Norfolk County Council’s public health department.

For children, by 2021 nearly 28pc will be obese. By 2031 this increases to 33pc, it adds.

At the same time, almost one in three Norfolk adults is doing less than half an hour’s physical activity a week – falling far short of the UK chief medical officer’s recommendations to achieve two-and-a- half hours a week.

Now Norfolk County Council Public Health and Active Norfolk, part of Sport England, aim to inspire 
families to get more active this summer with the launch of a special supplement – free in tomorrow’s EDP.

Packed with ideas for cheap, fun activities and days out, Get Into Summer aims to support cash-strapped families struggling to keep children and adults entertained during the summer holidays.

The campaign and supplement is also backed by Norfolk-born TV presenter Jake Humphrey, who has recently moved back to the county with his family.

He said: “Norfolk is a fantastic place to bring up children. With so much open space – stunning countryside and waterways, great walks, cycleways, and fantastic beaches – it’s easy to get outdoors and get active.

“That’s why I’m proud to be supporting Get Into Summer. It’s packed full of inspiration and ideas for parents on how to keep their children active and entertained during the school holidays – without breaking the bank.”

The 48-page Get Into Summer aims to boost people’s overall activity levels by promoting the wide range of cheap and free activities on offer across the county.

From free outdoor gyms and guided cycle rides, to park theatre and pond dipping, the supplement features activities to suit all ages, abilities and budgets.

There’s also a chance to win Halfords bikes for a family of four, family passes to Gressenhall Museum, tickets to see Norwich City FC and a chance for one lucky child to become a NCFC match day mascot.

Are you keen to get more active? Write (giving your full contact details) to: The Letters Editor, EDP, Prospect House, Rouen Road, Norwich NR1 1RE.

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