Appeal launched to raise £750,000 to help charity provide better palliative care for West Norfolk, North Norfolk and Cambridgeshire residents

PUBLISHED: 06:30 21 September 2012

The Norfolk Hospice chief executive Richard Shaw. Picture: Ian Burt

The Norfolk Hospice chief executive Richard Shaw. Picture: Ian Burt

Archant © 2012

A West Norfolk charity has launched a campaign to raise £750,000 to help give people greater choice on where they want to die.

How you can support to the Seahorse Appeal

You can donate from your mobile phone by sending a text with DVDO21 and the donation amount to 70070 or online by visiting

You can also send a cheque payable to The Norfolk Hospice to The Fundraising Office, The Norfolk Hospice, Tapping House, Common Road (West), Snettisham, King’s Lynn, Norfolk, PE31 7PF.

For information about the charity and other ways you can donate visit

The Norfolk Hospice, Tapping House supports more than 280 people every month at its current day care hospice in Snettisham and has the support of 250 volunteers as well as paid staff.

But the charity is moving operations to a full-service hospice in Hillington, near King’s Lynn, next year which will provide 12 in-patient beds – something the charity claims is desperately needed in the region.

The new hospice, along with the charity’s Hospice at Home team, will help the charity give a more complete service to more people in West Norfolk, North Norfolk and parts of Cambridgeshire.

But the charity needs to raise £750,000 between now and December 2013 to ensure patients can take advantage of the new hospice and other services straight away.

The charity has today launched a fundraising campaign called the Seahorse Appeal, which is being backed by the EDP.

Richard Shaw, the charity’s chief executive, said: “These funds will help us in our transition from where we are to where we are going to be.

“Once the new hospice is operational, we want to be able to offer a more complete service to a greater group of people in a central location with in-patient facility that we badly need in this area as well as a Hospice at Home team.”

The charity has been providing palliative care to people with cancer, neurological and other life-limiting conditions since 1984.

Mr Shaw continued: “In this country we do birth very well. There is no end of literature on it as well as courses and training people can do.

“But when it comes to end of life care - whether that is old age or becoming ill - we don’t do this very well.

“People want to have the choice to die at home and most people don’t want to die in hospital.

“We have now put a team together that will help individuals die where they want to die. For us, our work is all about providing a painfree, dignified end to someone’s life while also supporting their families.”

The Seahorse Appeal is named as such because the seahorse forms part of the Snettisham village sign and even though they are moving away from the village, the charity wants to honour its roots and acknowledge the continuing local support.

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