An air ambulance landed on the beach at Sheringham after it was called to a medical incident.
The East Anglian Air Ambulance's Anglia One helicopter landed on the town's East Beach just before 1pm today.
A spokesman for the charity confirmed that the helicopter had been called to reports of a medical incident at 12.47pm, but said there were no further details available at this time.
People at the scene reported that a police car and ambulance had also been seen heading towards the sea front.
The ambulance was parked near Dave's Fish and Chip Restaurant in Co-operative Street, nearby businesses said.
Do you have further information? Email reporter David Bale via david.bale2@archant.co.uk
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