Today marks a new era in local television broadcasting with the start of the county’s first dedicated web TV station which will deliver a unique new service for you, the viewer, and which promises to put the community at the heart of everything it does.

To send a link to this page to a friend, you must be logged in.

Mustard TV - the story so far

September 2012 and Norwich is chosen to be the heart of a TV revolution after Mustard TV wins the licence from Ofcom to broadcast local news and programmes to 250,000 viewers living in and around the city.

The decision is the start of a journey which promises to bring a new form of television to viewers, while also building on the proud traditions of more than 160 years of journalism from the Eastern Daily Press and its sister title the Norwich Evening News.

Since the announcment was made, journalists in the newsroom steeped in the traditions of print and online journalism, have been equipping themselves with the new skills needed to tell their stories on screen - with the new channel at the vanguard of a TV revolution promising to bring an innovative mix of local news and programming.

Supported by community publisher Archant, publisher of the EDP, Mustard represents part of a multi-media evolution into a business producing a vibrant mix of newspapers, websites, magazines and social media sites.

But that is not all as Mustard TV will also boost Norwich’s creative media industries and help produce the television producers and journalists of the future here in the city, by offering a platform for them to develop their skills through its partners City College Norwich and Norwich University College of the Arts.

If you want to watch the news affecting Norwich and the surrounding area, find out how your local sports team is doing, or even see what there is to do, then Mustard Online is for you.

Mustard Online will bring you an array of videos aimed specifically at viewers in and around the city, but there will also be plenty to interest viewers living beyond the city in the rest of the county.

The new service will tap into more than 160 years worth of local experience with reporters and photographers from your EDP contributing to the news, sport and feature items you will see on screen.

Whether you are sitting at your computer, using your laptop, tablet computer, or mobile phone, you simply have to log on to www.mustardtv.co.uk and start watching.

Starting online, viewers will be given a taste of things to come ahead of the launch of a dedicated freeview channel later in the year.

But that’s not all - because we also want you to share your stories with us.

Fiona Ryder, managing director of Mustard TV, said the aim was to create television with the local community at its heart.

“I have been passionate about local TV for years,” she said. “It has been tried before and has never really worked because stations have not put the communities they serve right at the heart of their proposition.

“Previous attempts have tried to be replicas of mainstream broadcasting channels. We now have the opportunity to do something completely different and our aim with Mustard Online is to produce engaging videos that our audience will want to share across the web.

“It works just like video players such as Youtube,” she added. “Everything is ranked by category, it’s really easy to use and you can find some great videos.”

So what can you see?

News forms a key part and in the coming days viewers will also be able to see a sports fanzine with the EDP’s Michael Bailey.

“It’s a collection of short video clips, featuring local news, sport, features and entertainment through a brilliant new website that’s been developed here,” Ms Ryder added. “Most excitingly, we have asked local sports clubs to get involved in terms of sending in local reports about their team.

“We are primarily focused on Norwich, so there will be a strong Norwich flavour, but we are also going to be producing material for and about people in the wider area.”

Bob Crawley, publishing director Archant Anglia, said the newsroom was excited to be part of a new era for local journalism.

“Seeing our journalists rise to the challenge of telling stories through video, as well as the written word, has been very exciting,” he said. “Already more than 30 of our team have been through a TV news presenting training course and the results have been first class, with some great video shot in Norwich and Norfolk.

“There has been a great deal of enthusiasm from the EDP and Evening News teams and I am looking forward to seeing Mustard TV online becoming an important part of local people’s news and entertainment viewing habit.”

Mustard was born following Ofcom’s decision to award a local television licence to a bid which was supported by Archant, publishers of your EDP, and partners including City College Norwich, Norwich University College of the Arts, and businesses such as Jarrold.

Ms Ryder said that plans are already in place to create new channels for other aspects of Norfolk life such as the local music scene, the business community, comedy, culture and live-streaming of news stories and events.

Towards the end of the year Mustard TV will begin broadcasting on freeview channel 8 and will be on air from 6am to midnight, seven days a week.

Richard Avery, digital director, Archant Anglia, said Mustard TV would also be at the heart of the EDP24 and Evening News 24 websites.

“Mustard TV will feature on the EDP website so users will be able to see video clips of local news, sport and features via their favourite local news site,” he said.

Mustard chairman Johnny Hustler said viewers could look forward to local television which was relevant to their lives.

“We are delighted to have been given this opportunity to extend the valuable service we have been providing to the people of Norwich and Norfolk for the past 160 years through our printed and digital publications such as the EDP and Evening News,” he said.

“We look forward to producing a station which will highlight a wide range of local issues, stimulate well-informed debate and motivate local people to engage.”

•www.mustardtv.co.uk

22 comments

  • We won't expect any investigative journalism then, just parroting of official press releases with no awkward questions asked. And of course full coverage of darling Chloe's wedding...

    Report this comment

    Only Me

    Thursday, January 31, 2013

  • So once again the City folk get the benefits and us country folk in north Norfolk get nowt. par for the course

    Report this comment

    Farquarson-Smythe

    Thursday, January 31, 2013

  • Standards committee hearings? the facts behind our assets in Coltishall? what happened to Gt. Yarmouth port Authority in 2000? all issues for investigative journalists if there are any.

    Report this comment

    ingo wagenknecht

    Thursday, January 31, 2013

  • So once again the City folk get the benefits and us country folk in north Norfolk get nowt. par for the course

    Report this comment

    Farquarson-Smythe

    Thursday, January 31, 2013

  • Mustard? I wonder what other names these local mega-minds came up with ... 'A-ha! or 'Partridge TV' maybe? It isn't even TV. Lets hope these kids can find other jobs when the plug gets pulled. Local broadcasting has already suffered enough pain and decline in recent years, and that was with quality content, not this rubbish. You would have thought someone would have researched the market before this idea got off the ground.

    Report this comment

    Reb.s

    Friday, February 1, 2013

  • So once again the City folk get the benefits and us country folk in north Norfolk get nowt. par for the course

    Report this comment

    Farquarson-Smythe

    Thursday, January 31, 2013

  • The nervous looking young man at the front clutching the brochure says it all. A nervous start. Diasapointing

    Report this comment

    Alan

    Friday, February 1, 2013

  • Mustard? I wonder what other names these local mega-minds came up with ... 'A-ha! or 'Partridge TV' maybe? It isn't even TV. Lets hope these kids can find other jobs when the plug gets pulled. Local broadcasting has already suffered enough pain and decline in recent years, and that was with quality content, not this rubbish. You would have thought someone would have researched the market before this idea got off the ground.

    Report this comment

    Reb.s

    Friday, February 1, 2013

  • Disappointed the logo and site colours aren't actually mustard colour ?

    Report this comment

    Stop Press

    Thursday, January 31, 2013

  • Content on the web site is very poor, and as for the reporters! I won't call them journalists, as they sounded more like kids from college, who had just gained an A Level in Media studies.

    Report this comment

    Hugh

    Friday, February 1, 2013

  • So ethnically balanced and definitely not reporting on the incinerator scam.

    Report this comment

    ingo wagenknecht

    Thursday, January 31, 2013

  • Mustard? I wonder what other names these local mega-minds came up with ... 'A-ha! or 'Partridge TV' maybe? It isn't even TV. Lets hope these kids can find other jobs when the plug gets pulled. Local broadcasting has already suffered enough pain and decline in recent years, and that was with quality content, not this rubbish. You would have thought someone would have researched the market before this idea got off the ground.

    Report this comment

    Reb.s

    Friday, February 1, 2013

  • It's a web site with video links, not a TV station..And the audio quality on the weather is terrible & sounds like it has been recorded in a empty biscuit tin. Most of the bedroom radio stations have better audio.

    Report this comment

    el84

    Thursday, January 31, 2013

  • Disappointed the logo and site colours aren't actually mustard colour ?

    Report this comment

    Stop Press

    Thursday, January 31, 2013

  • News from Norwich and 'surrounding areas'. Well I expect an in depth report on the excellent work of Hillside animal sanctuary. Should they be in charge of Food Standards in this country? EDPTV indeed, it will be another mouthpiece reporting for, and only for, the status quo. Good to see the team its ethnically homogeneous, all nice and wholesome people, so representative of Norwich... not!

    Report this comment

    ingo wagenknecht

    Thursday, January 31, 2013

  • Mustard? I wonder what other names these local mega-minds came up with ... 'A-ha! or 'Partridge TV' maybe? It isn't even TV. Lets hope these kids can find other jobs when the plug gets pulled. Local broadcasting has already suffered enough pain and decline in recent years, and that was with quality content, not this rubbish. You would have thought someone would have researched the market before this idea got off the ground.

    Report this comment

    Reb.s

    Friday, February 1, 2013

  • Surprising this has not been referred to OFCOM.Media monopolies are as much a concern at regional level as national but I guess it's soon to be Lord Hustler and Saint Chloe-vomit-producing stuff.

    Report this comment

    Peter Watson

    Thursday, January 31, 2013

  • I hope the content will be more up to date than some of the articles on this website. Some of the stories date back almost a year! Up the cost of the EDP again to pay for it.

    Report this comment

    peewit47

    Thursday, January 31, 2013

  • They mostly look jolly youthful - does that mean a dent in Chlo's jobs target? I sincerely hope the output is pre-recorded to allow you baskets to "moderate" the content, or more correctly I should say to censor the inconvenient truth.

    Report this comment

    Mr Cameron Isaliar

    Thursday, January 31, 2013

  • Basically, it's EDPTV - eedeepeeteevee!

    Report this comment

    NorfolkNincompoop

    Thursday, January 31, 2013

  • So once again the City folk get the benefits and us country folk in north Norfolk get nowt. par for the course

    Report this comment

    Farquarson-Smythe

    Thursday, January 31, 2013

  • come on you lot, play fair. BBC radio hoo-ha has already cornered the market in grovelling interviews and "managed" phone-ins, where difficlut questions are barred, as a means of relentlessly promoting the careers and propaganda of local politicians. Is it wrong for the EDP to try for a slice of the same action when they have shown their paper to be so good at the printed equivalent?

    Report this comment

    Mr Cameron Isaliar

    Thursday, January 31, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

ADVERTISEMENT

ADVERTISEMENT

Norfolk Weather

Partly Cloudy

Partly Cloudy

max temp: 22°C

min temp: 0°C

Five-day forecast

loading...

ADVERTISEMENT

ADVERTISEMENT