He's already been seen brandishing a gun on Cromer Pier - and now he's set his sights on Norwich.
Filming for the new Alan Partridge movie, which is due out in the autumn, moves to Norwich today, the 140-strong film crew having already shot scenes in Cromer and Sheringham.
It is expected that filming for the movie, starring Steve Coogan, will take place around the market today and tomorrow, with some of the filming taking place at night.
Partridge fans have already braved the cold on the coast to catch a glimpse of their hero - and no doubt they will also be out in the city in the hope of hearing that famous cry of 'Aha!'
So if you have any pictures or tales about Alan and his film crew in Norwich, we'd love you to share them with us. Get in touch via email: david.freezer@archant.co.uk
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