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Readers help Lotus in drive to capture the spirit of Norfolk

PUBLISHED: 09:33 19 September 2015 | UPDATED: 09:47 19 September 2015

A Lotus Evora overlooking Norwich at Britannia Barracks. Picture take n by Ashley Cashfield, one of the winning pictures of the EDP Lotus photography competition.

A Lotus Evora overlooking Norwich at Britannia Barracks. Picture take n by Ashley Cashfield, one of the winning pictures of the EDP Lotus photography competition.

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They are some of the best known and evocative images of Norfolk. And now these three backdrops are to be used to promote Lotus Cars across the world thanks to the winning photographic efforts of three EDP readers.

Winners and judges’ comments

• Britannia Barracks, by Ashley Cashfield, of King’s Road, Dereham: “A striking vista with a beautiful view over the city of Norwich and the spire of Norwich Cathedral in the distance.”

•Happisburgh Lighthouse, by Christopher Moy, of School Lane, Sprowston: “Beautiful coastal scenery – reminiscent of the perfect stop-off destination when out for a summer’s evening drive.”

• Blickling Hall by Owen Wright of Theobold Road, Norwich: “Blickling Hall is the premier Norfolk stately home, so what better than to take a photo of Norfolk’s finest sports car in front of it.”

Each has won a day at the Lotus Driving Academy, taking part in the Level 1 Day at the firms’ HQ in Hethel, after being selected by judges from among scores of entries. The carmaker is looking to reinforce its Norfolk roots across the world as it gets set to mark its 50th anniversary at Hethel next year, and turned to EDP readers to help find the perfect backdrop.

Jean-Marc Gales, chief executive officer of Group Lotus, said judges had been impressed with the standard and creativity of the entries.

“It shows that EDP readers know Norfolk very well and that they have a real feel of how a Lotus sports car could be portrayed in our global promotions,” he said. “We are extremely proud to demonstrate our Norfolk connections to our customers and fans 
around the world and showcasing our vehicles in these fine locations allows us to do just that.”

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Andy Russell

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EDP motoring editor, journalist who loves wheels and engines but hates cleaning them.

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