New Q30 driving awareness of Infiniti
Infiniti’s first premium compact model, the British-built Q30 active hatchback, is set to be a huge boost for the prestige brand.
The Q30 arrives in showrooms in the new year but, as part of the build-up to this important new addition to the range, Infiniti Centre Norwich – part of Desira Group – is holding a test-drive week from Monday, November 16 to Sunday, November 22. It follows its Q30 preview events last month at Chapelfield shopping centre and the Vulcan Road North showroom.
Judging by positive reaction from potential customers, many of whom have already expressed an interest in the new premium hatchback priced £20,550 to £34,890, the Q30 looks set to bring the Infiniti brand to a lot more people’s attention.
Craig Anderson, Infiniti Centre Norwich brand ambassador, said the Q30 preview at Chapelfield was the third such Infiniti event held there and the most successful by far.
“We took five times as many inquiries for the Q30 – this model is the most well received. The Q30 is going to make a huge difference and it is a very important car for Infiniti.”
The test drive week culminates with a driving day at Dunston Hall on Sunday, November 22. Four Q30s will be available for test drives – a two-wheel drive 109PS 1.5-litre turbo diesel manual City Black Edition and three four-wheel drive automatic models – 211PS 2.0-litre turbo petrol Sport and 170PS 2.2-litre turbo diesel Sport and Premium. The other engine options are 122 and 156PS 1.6-litre turbo petrol units.
The dealership is now booking customer test-drive slots for people who have expressed an interest at the previews and has already had more than 40 inquiries. Bookings can still be made by contacting the dealership.
Given the initial interest in Q30, Mr Anderson said he was looking for 70 to 100 sales in a full year but it could be more if the hatchback really takes off.
“Once we get people in the showroom they realise how good the car is but it will be more exclusive than rivals – a lot of customers like something different. There was a lot of interest in the Q30 and people booking test drives.
“It is also going to draw more people in for the Q50 and Q70 saloons and QX70 sport utility vehicle,” he added.
The Q30 is the first Infiniti built in Britain for worldwide sales and has seen £250m invested in production facility at the Sunderland factory and 300 new jobs.
The Q30 is just the start of Infiniti bringing new products to market with the QX30 compact sport utility vehicle being launched in spring and, towards the end of the year, the Q60 coupe.
For more information or to book a test drive telephone Infiniti Centre Norwich on 01603 397015 or log on to www.desiragroup.com/infiniti
Next week: Find out if Infiniti’s Q30 lives up to the promise with a first-drive report of this important newcomer.