Laura Downes is the Corporate and Events manager for Tag Leisure, which owns Tau Club and Lounge. Fiona Muller asked her about the glamorous world that she works in.

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Why is it a good profession to get into?

This is a great place to work because every day is different. There is lots of variety in my job, from promoting the club to developing partnerships with corporate clients. I am also involved in developing the website and working with designers on publicity and promotions

The industry is definitely one that is growing as it enables businesses to promote themselves in a soft way. I work with companies on social networking as well as the more obvious thing of hiring out the club for events.

I have always worked in sales and media, but this job is really different because it gives me the opportunity to develop new ideas and diversify my skills. It allows me flexibility in the role to plan completely new concepts that haven’t been tried before to create something different that makes us stand out from the competition.

What does the work involve?

I work two days a week – Monday and Wednesdays from 9am-5pm. The role is busy pretty much throughout the year because there is always a new event to plan.

December and January are our busiest times because of Christmas parties. January is busy because a lot of hotels and retailers have their Christmas parties then.

Before this position, I worked for Heart Radio. I left to have a baby and when I wanted to return to work this job was offered to me by a former client.

I don’t have any relevant training but have over 10 years’ experience of working in the sales, business relations and media industries.

What are the positives/negatives of this profession?

The best thing about my job is the diverse nature of the role. I love meeting new people and getting involved in different businesses, promotions and projects. I am really excited about how the club will look at Christmas and am planning that currently. On the negative side, there are never enough hours in the day!

I like the way that the business challenges the creative side of my brain – there are hardly any boundaries to what you can do creatively within the space (except, of course, financial ones!)

Is there much local demand for people trained in this area?

There should be lots of demand for staff to run events for businesses as it effectively boosts the image of a company – hosting events, you can show clients off via social media and use them as a publicity exercise for the company.

What would employers look for in someone applying for a vacancy?

One of the most important things to be able to do in events planning is to have the ability to think ahead. You also need to be able to multi task and have bags of confidence. Project management qualifications are also good to have, but not essential for the role.

Tau hosts corporate events and Christmas parties to find out more go to www.taunorwich.com

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