To celebrate the sales launch of the tough all-new Isuzu D-Max pick-up, Isuzu dealers, including Dingles in Norwich, are laying down a fun Big Pull Challenge the whole family can enjoy.

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Taking place next Saturday – the day the new Isuzu D-Max officially goes on sale – the Big Pull Challenge is a tug-of-war competition for contestants to test their power against the all-new pick-up. Only the toughest will triumph against the Japanese brand’s rugged new workhorse which boasts 163PS and 400 Nm of torque from its highly-efficient 2.5-litre twin-turbo common-rail diesel engine.

The competition is open to men, women and children, and with games, prizes and free great British grub, a trip to participating Isuzu pick-up dealers next Saturday will be loads of fun for the whole family.

The winner at each dealer – registering the highest pulling power on a precision monitoring device mounted to a static Isuzu D-Max – will take away a tough XL tool bag worth more than £40.

Willing contestants must sign up at and take on the Isuzu D-Max next Saturday before 4pm. The competition’s website lists all participating dealers and the competition’s terms and conditions.

William Brown, general manager of Isuzu UK, said: “The Big Pull Challenge is a fun competition to find modern-day heroes brave enough to take on the all-new Isuzu D-Max, a pick-up that has been engineered to be the toughest in its class.

“While pick-ups are traditionally workhorses that help tough guys carry out tough jobs, they often double up as family transport when they’re off-duty. So we’re encouraging families to do more than come along to support their dads. We want them to get involved, too, because a trip to their local Isuzu dealer next Saturday will be great fun for everyone.”

A capable and yet refined pick-up, the D-Max boasts competitive pricing and generous specifications. It is the only pick-up in the UK to be covered by a transferable five-year/120,000-mile warranty.

Available in three body styles – single, extended and double cab – the Isuzu D-Max starts from £14,499 (commercial vehicle on the road) for the entry-level single cab 4x2, rising to £21,499 for the top-of-the-range Utah double cab 4x4 automatic.

More information from Dingles in Delft Way near Norwich airport on 01603 480066 ir visit the website at




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